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"...I decided to use the example of “Fair & Lovely” to scrutinize off-the-shelf machine learning-based emotion analysis APIs. How do these practices — which are now the norm among major brands — perform in a specific case such as this? In particular, I wondered whether the positive sentiment of the phrase “Fair & Lovely” might trick the emotion analysis tool and lead to the misclassification of a sentence’s sentiment, even if the overall sentiment of the sentence may not be positive."#EmbeddableAI#Featured-area-2#Featured-area-2-home#Highlights#Highlights-home#Medium#WatsonAPIs