Security

The Omdia Market Landscape: Data Security Posture Management (DSPM) Report states that “Data security has emerged from the shadows of cybersecurity and is now assuming its rightful place at the heart of cybersecurity posture.”¹ This statement emphasizes the need for organizations to shift to more innovative data protection strategies, which are becoming increasingly essential as privacy regulatory pressures continue to grow globally. 

Understanding the problem in the data security market is now a major concern for every organization around the world in this fast-moving digital age. In the context of increasingly sophisticated cyber threats combined with stringent data protection and privacy regulations, data security issues have truly risen to the top of the priority list for businesses. And now with more and more organizations transitioning to the cloud, data security is no longer optional. 

Omdia stated in their latest report that the need to protect high-value data assets is driving major changes in how organizations approach cybersecurity. As data breaches continue to increase and the risk of multi-million-dollar fines from regulators is on the rise, enterprises have no choice but to take some proactive steps to secure their data. In fact, according to the IBM 2024 Cost of a Data Breach report, the average cost of a data breach is now $4.88 million USD.² This highlights the significant financial impact of data security failures. 

The solution? 

Data Security Posture Management, or simple DSPM, is a holistic approach that has recently gained popularity in the cybersecurity world. DSPM preaches a holistic, multi-layered defense mechanism, starting with an in-depth understanding of an organization's data assets. Discovering and classifying sensitive data makes it possible to help enforce appropriate security controls that protect that data, helping minimize data security breaches and regulatory fines.  

Although still relatively new, the DSPM market is maturing very fast due to the alarming level of data sprawl. The need for data security around the world becomes even greater amid the demands of technologies such as the cloud. 

“Since the advent of GDPR in 2018, we have seen a large number of distinct pieces of legislation being introduced worldwide to provide standards for organizations of all sizes to secure their data. Some regulators will provide gentle guidance and pragmatic resolutions; others will fine or even imprison.”¹ The higher number of fines received for GDPR violations shows that organizations need to use advanced methods in data security if they do not want to risk losing money. Therefore, with increasing regulatory scrutiny, the demand for the DSPM solution will continue to grow.  

IBM is here for the long run - Ranked by Omdia as a top vendor, IBM Guardium DSPM is a powerful tool on the Guardium Data Security Center that helps organizations navigate complex multi-cloud environments and SaaS applications by providing comprehensive data discovery, classification, and protection. This ensures compliance with regulatory requirements and strengthens overall cybersecurity. 

In the end, the Omdia report highlights DSPM as an essential pillar that enhances an organization's data protection strategy. What makes this solution stand out are the automated discovery, classification, encryption, and access control of data capabilities, which enables organizations to achieve greater protection against data breaches while remaining compliant with modern privacy laws. Using a DSPM solution is no longer just an optional necessity for CISOs and security teams; it's a must for a secure and worry-free future.