B2B Integration

Get your IBM Sterling questions answered by our CTO and Innovation Director

By Brian Bailey posted Wed November 06, 2019 09:06 AM


Last month, IBM shared some exciting news, including the reintroduction of the IBM Sterling brand. As you well know, for years, Sterling has been synonymous with pioneering leadership in B2B integration and distributed order management. Today, IBM Sterling is an integral part of our commitment to help our customers build smarter business networks.

We also introduced the IBM Sterling Supply Chain Suite, an open, integrated platform – embedded with AI and blockchain – for building and extending business networks. This new offering represents an important evolution of our multi-enterprise business network strategy.

Now that a few weeks have passed since the launch, you may have some questions. That’s why we’ve scheduled an online session with two IBM Sterling experts – our CTO and our Director of Innovation – on November 14th at 11am EST. You can save your seat here.

In the meantime, I thought I’d take the opportunity to answer a couple of the most frequently asked questions from our B2B integration users.

  1. How does this announcement impact my investment in my current B2B Integration solutions?
This announcement allows you to get more from your existing solutions. None of your current solutions change and you can take advantage of the new capabilities we’ll continue to roll out to solve specific pain points. Examples of new capabilities released this year include:
  • Continuing support for your journey to the cloud with containerization and modern cloud object storage capabilities for IBM Sterling B2B Integrator, IBM Sterling Transformation Extender and IBM Sterling File Gateway – read the blog
  • New Transformation Industry Packs that update healthcare, financial services and supply chain standards – watch the webcast
  • Business Transaction Intelligence and Anomaly Detection for IBM Sterling Supply Chain Business Network – watch the webcast
  • IBM Sterling Partner Engagement Manager to automate onboarding and managing of partners – read the blog
  • Extending IBM Web Forms to include customer and catalog capabilities – read the blog
Additionally, as your business needs grow and evolve, you can more easily maximize the return on your investments by building on what you have and continuing to expand with new capabilities we’re developing for the Sterling Supply Chain Suite.
Essentially, it’s going to be easier than ever to optimize your operations, get added value from your current solutions, and continue to partner with IBM to build an intelligent, self-correcting supply chain.

2. How is my current solution integrated into the Suite?
Many of our supply chain offerings are components of the IBM Sterling Supply Chain Suite, giving you a starting point from which you can grow capabilities. Some of our solutions are not part of the Sterling Supply Chain Suite but are designed to work with the Suite where it makes sense. The Sterling Supply Chain Suite is designed so that you can start with what you have and add new capabilities as it makes sense for your business situation. If you have additional challenges you are looking to address or areas you want to grow, we’re happy to talk to you about how your current solution integrates with other components of the Suite that would be beneficial for your needs.

       3. Why the change in brand name – why Sterling and why now?
For years – across multiple industries and thousands of clients around the globe – the Sterlingbrand has been recognized as a leader in B2B collaboration and order management. In fact, many of you never stopped calling these solutions “Sterling” after Sterling Commerce became part of IBM. As we build on our legacy as leaders in the industry, we are leaning into that brand equity as a catalyst to more quickly drive our vision to help clients build intelligent, self-correcting supply chains.


The IBM Sterling Supply Chain Suite represents the evolution of our multi-enterprise business network, which continues to be differentiated with embedded AI to enable real-time intelligence and actionable recommendations, and trusted connectivity that is built to scale and backed by IBM Blockchain. Additionally, it is now open to developers to create tailored solutions and supports hybrid cloud integration through Cloud Paks and containers to extend existing supply chain investments for our clients.


Welcome back to IBM Sterling and to the future of supply chain.


You probably have more questions so don’t miss the chance to have them answered next week.
Join us on 11/14 @ 11:00 AM EST for an online session with two IBM Sterling experts, Marshall Lamb, Distinguished Engineer and CTO, and Shari Diaz, Director of Innovation, Strategy and Operations. They’ll share more detail on our strategy and answer more questions. Please save your seat.