Welcome to the IBM TechXchange Community, a place to collaborate, share knowledge, & support one another in everyday challenges. Connect with your fellow members through forums, blogs, files, & face-to-face networking.
Join / sign up
Introduction A Customer Journey Map is a visualisation of a customer’s experiences with a company. It shows the touchpoints, experiences and emotions as the customer interacts with the business. A Journey Map provides a clear representation that can help to provide a better understanding of...