Wondering if I could get customers (or Apptio folks super familiar with how customers use their product) to weigh in on the top 5 most useful OTB reports for their organization, as well as whether this answer stays roughly consistent or significantly changes over time as their org gets more and more mature with TBM.

Also wondering, in general, whether folks find the OTB Reports to be more or less useful than reports that they may have copied-then-customized or created from scratch. Wondering about the ratio of the same (do you have 1 created from scratch report for every 4 copied-then-customized and 20 OTB reports?)

We went first the route of building custom reports to accommodate the requirements of the business process we needed to support.

For "standard" Apptio value propositions we're going the OTB route. e.g. App reports to support the app retirement project.

And we/re also customizing the project OTB reports to incorporate data elements we wanted to see with others we did not have data for.

After experimenting with all three flavors, I'm now pushing really hard the use of OTB reports, even if it requires adapting a business process to it. Two reasons for it: ease of implementation and maintenance. I find the custom route too expensive and distracting from the real business value.

I think the OTB route also will offer us the best opportunity to mature our TBM practices across our agencies and enterprise, which is ultimately what the legislature (who put TBM into law) wants from us.

I think another thing that takes away focus is the leveraging of the tool as a straight-up BI/reporting tool - even if that reporting is only marginally associated with what would be in scope of TBM. I'm never sure whether to encourage or discourage such actions. On the one hand, it gives individuals exposure to the product but on the other, takes away focus from the actual point of the product. Would welcome opinions on that as well.

I do think that Apptio can and should have some way of learning from the customer community - to add new data elements to OTB reports or master data sets if there is significant perceived value from multiple customers, to create additional OTB reports, etc.

It would be nice to have greater visibility into how that process might occur (through support 'enhancement requests' only?) - I hesitate to say 'through the TBM council' since I am one of the customers hoping for a much clearer and more distinct separation between TBM the practice and Apptio a product, but I could see the TBM council playing a role in the suggested data elements that one might want to report out for 'application' and then Apptio as a vendor modifying the product to implement.