Decision Optimization

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Output of how to make targeted offers to customers

  • 1.  Output of how to make targeted offers to customers

    Posted Mon August 10, 2020 10:12 AM
    How to make targeted offers to customers? - DOcplex.MP: Mathematical Programming Modeling for Python V2.15 documentation This problem data set has 27 customers as input and their Product 1 and Product 2 confidance scores has been given,If we thoroughly investigate it is seen that no customer is given a probability of Product Car Loan,But If we thoroughly investigate on the outputs,(selected customer names list) some of the customers are offered Car Loan,Is there any other important thing I am missing here why the customers offers with Car Loan,Or is this a error on the Model,Can someone explain.Thanks
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    How to make targeted offers to customers? - DOcplex.MP: Mathematical Programming Modeling for Python V2.15 documentation
    This tutorial includes everything you need to set up IBM Decision Optimization CPLEX Modeling for Python (DOcplex), build a Mathematical Programming model, and get its solution by solving the model with IBM ILOG CPLEX Optimizer. When you finish this tutorial, you'll have a foundational knowledge of Prescriptive Analytics.
    View this on Ibmdecisionoptimization >
    http://ibmdecisionoptimization.github.io/docplex-doc/mp/marketing_campaign.html


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    Suresh Abeyweera
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  • 2.  RE: Output of how to make targeted offers to customers

    Community Leadership
    Posted Wed August 19, 2020 02:06 AM
    I think the data and the text in this example are indeed out-of-sync, and we will look into this.  In the meantime, I suggest you look at the 'live' example on https://www.ibm.com/cloud/watson-studio, where you will be able to look at the details of the data sets, and how the model is built:
    • Hit the 'Start on cloud for free', login using your IBM Id.
    • Once logged into IBM Cloud Pak for Data, in the section 'My projects', hit 'New Project'
    • Hit 'Create a project from a sample or file'
    • Choose the tab 'From sample'
    • and then 'Predict customer interest to optimise a campaign...'
    • Hit the blue 'Create' button in the lower right
    • 'View new project'
    • Navigate to the 'Assets' tab
    • In the Notebooks section, hit the pencil at the right of the only notebook


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    Xavier
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  • 3.  RE: Output of how to make targeted offers to customers

    Posted Wed August 19, 2020 03:20 AM
    Hi Xavier Nodet Thanks for the update.It is good to hear from you regarding this issue.It is good to clarify or know that model is incorrect.Thanks I looked into watson studio provided example.And looks like that story evolve for another direction.Since the confidance score is no longer a parameter on that.Anyway thanks for coming back.I will go through this.

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    Suresh Abeyweera
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