YouTube, launched in 2005, is now one of the biggest search engines in the world. It has more than two billion users from all over the world. YouTube users upload hundreds of hours of video content every minute.
YouTube is now 16 years old and several channels are occupying different content ideas and niches. Most of these channels are very popular. If you are thinking of using YouTube to promote your business, you may be worried if you are too late to use it.
The truth is you are not late. Almost all websites still compete to appear on the first page of Google, even though it was started in 1998. Therefore, you can still succeed with YouTube. In fact, video content is now getting more popular.
I wrote an article on how beginners can use YouTube successfully. The article contains the best tips for using YouTube, including how to optimize your YouTube video, how to create the best art for your YouTube channel, and how to use YouTube to drive traffic to your social media accounts and website. I will not repeat these points here.
I will write about YouTube marketing for businesses in this post. Read on to find out the top tips:
- Target Transactional Keywords
If you do not have the resources and budget to create several videos each month, you need to create a few high-quality videos, targeting your target audience.
That is why you need to create videos, targeting the topics that your target audience is searching for.
YouTube videos get traffic from three main sources, including home, suggested, and search. It is hard to get home views and suggest views since they only include the video content from the top channels. Therefore, you need to target search views.
How do you get search views? Target high search volume, but low competition keywords. In addition, you can target transactional keywords since they can increase your conversion rates. Transactional keywords bring highly targeted traffic, increasing your conversion rate.
- Use Strong Call-To-Action(s)
A lot of people add a call to action at the end of their videos. However, many people do not watch the full video.
Many people pay more attention to the few seconds of the video. Therefore, you need to include a strong CTA in the first 15 seconds of your videos. You need to grab the attention of your audience. Then, give a brief summary of your video. And add a CTA.
Remember people will watch something that seems popular – so if your metrics on youtube look good, then this will increase views and view length. One way to do this is to buy high retention YouTube views, a video that has lots of views will inevitably attract more.
It is much better to offer your viewers something beneficial to them in your CTA, including a free product or free downloads. It can be counter-productive to sell your viewers too early. However, if offer your viewers something for free, they are more likely to give you their email address to get the product. Use email marketing to increase your conversion rates.
Do not forget to add another strong call to action at the end of your videos. Therefore, ask your YouTube audience to check out your services and products at the end of your videos.
- Create Useful Content
Do not just make promotional videos for your YouTube channel. You must create useful and informative content for your channel as well. Use useful content to build your YouTube channel.
You can create how-tos, testimonials, and videos of your products. You can upload team videos and behind the scene clips of your company. These videos can help you build a connection with your audience. If your audience knows your business story and team, they are more likely to trust you. If they buy your story, they will buy your products and services.
In addition, you need to create informational videos, sharing useful tips with your views. Use educational content to educate your viewers. Creating information videos can help you establish yourself as an authority in your industry.
If you have not started using YouTube to promote your business, you are not too late. It is now the best time to create a YouTube marketing strategy for your business. Use your marketing strategy to attract the right audience and increase your conversion rates. Even though YouTube is competitive, it is worth it.