You can infuse cognitive capabilities to provide new actionable insights with rule based decisions to improve decision accuracy. Automation is a fundamental part of Cognitive solutions.
Here are some new articles that describe some of the use cases where we can see benefit and guidance on this topic.

Infuse cognitive applications using Watson Developer Services with ODM decision services

Cognitive Business Pattern – Intelligently automate self service
Capabilities – ODM Rule Service, Watson Personality Insights
This is a 2-part series highlights how rule-based decisions can be used with Personality Insights to create a simple, automated, job-matching function an as additional aid to HR staff

• Build a Business Rules app that uses Personality Insights to match job applicants by Eugene Crujcov, Neil Delima. June 23, 2016
• Build a job matching app with Play Framework that integrates Personality Insights and Business Rules services by Eugene Crujcov, Neil Delima, June 28, 2016

Infuse Watson IoT Foundation solutions with ODM decision services

Cognitive Business Pattern – Route Work automatically
Capabilities – ODM rule service, Watson IoT Foundation, Node RED, Watson Developer Services like Alchemy API (Sentiment)

• Smart traffic management for connected cars using Watson IoT and Node-RED on Bluemix by Uzma Siddiqui, May 2016
• Build smart sensors with Business Rules, Watson IoT Platform, and Insights for Weather Bluemix services by Uzma Siddiqui, April 2016