Global Data Science Forum

What Does a Data Scientist Do at a Design?

By Tim Stone posted Thu November 05, 2020 02:30 PM


Without the expertise of specialists who turn cutting-edge technology into actionable penetrations, Big Data is nothing. Now, more and more companies are opening up their opportunities to big data and unlocking its potential - improving the value of a data expert who knows how to tease actionable insights out of gigabytes of information.

Now, businesses are privileged by the possibility to apply data science to reach new heights in their performance, productiveness, and overall progress. The variety of these events is pervasive, starting with advanced business calculations to client service quality. Furthermore, data gathering is much easier than ever before.

As for the organizations working in the area of design, data science may bring various advantages. Design is the sphere of activity where creativity and technologies have to do collectively. Hence, data science is being widely used in the design. In this situation, design is a parasol term, which covers various areas of actions employed by design-driven companies. Furthermore, design is one of the most fast-moving and challenging fields of activity. Thus, data science use, in this case, is a necessity.

Let us stay on clear examples of how data science applications improve the design business. 

Industry experience

The value of industry knowledge in the processes of product improvement and design is accurate. Now, clients tend to pay particular consideration to product design. Much care is being paid to the esthetics and sensitive context hidden behind forms, colors, and textures. Business knowledge, combined with customers’ needs and choices, can largely contribute to a product's success on the market.

But how is it feasible to design an outcome that will fully meet customers’ needs, meet their expectations, and satisfy all the necessary tasks correctly? 

This stage is where different types of knowledge should be brought collectively to design a product meeting all these conditions. The term 'design thinking' is often applied to choose the solution to this process of getting. Data science algorithms and techniques help to gather and analyze data to get as many helpful insights as feasible. Design thinking method will address these penetrations to personalize decision building, predict customers’ habits, etc. All in all, the mixture of various knowledge and methods will result in a product that will be so near to an ideal product that the clients will be ready to buy.  

Product improvement

New product construction is a mixture of steps to create the product from scratch and include it to the market. Output design is one of these actions. 

Data science algorithms support to discover deep trends and opinions before even launching a product to the market. Millions of product discussions, comments and reviews provide a wide field for exceptional analysis. 

Smart homes

Newly, Big Data entered different spheres of human life. It has dramatically changed the way we are, manage our homes, and the way we produce them. So, our houses have become smart homes due to advanced technologies.

The use of modern technologies is intended to facilitate everyday tasks for people. Nevertheless, the progress of these technologies does not appear to slow down. So, home design has to change and adjust to new conditions as well. Home computerization and smart open solutions need a certain level of personalization and the experience to be adapted according to customers’ requests. Self-learning and adaptive smart home structures are useless without data science algorithms and methods.

Human-centered design

Human-centered design is a new design and administration structure dedicated to developing various solutions based on the human aspect. It is built on the system of participatory action analysis. Thus, the answer to the difficulties is found via stages of following, initial framing, monitoring, research, etc. 

The use of human-centered design delivers numerous advantages to a business. Human-centered design issues in the invention of highly usable outcomes. In its turn, the client receives the product which is simple to use, and you get the decrease in costs for assistant desks and support operations. Furthermore, the reduction in pressure level and raise in productivity, efficiency, range of skills, and accessibility are also within the rules of human-centered design. 

This structure is focused on designing a product ideal for a customer. Therefore, discovering meanings and emotions, customer segmentation, and many other data science forms is crucial for human-centered perspective. 


Big data has grown a strong driving force for entertainment design as well. Data-oriented/driven game idea is the most widely-applied way in game construction. Regular supervised training algorithms correctly fit the tasks of improving the game design.

Data-driven game design is focused on the optimization of different operations levels of entertainment. Thus, you can take a specific part of code like animation, navigation, cache utilization, etc. and apply data science methods to increase it. In conclusion, the customer fulfillment rate will increase as well.

Any game designer's task is to use his creativity and modern technologies to produce exciting, intuitive, and easy to operate game. In this case, data science supports this designer make data-based conclusions and test his designs before taking them into life.

UX design

Web developing and UX design are being considerably increased due to the wide application of data science. Surely, these are the fields that require a strong original background and a particular enthusiasm for art. 

With data science penetration into web design, the process shifted more data-based, rational, and well-organized. Let’s take a closer look at some bright examples of how data science can improve your web design sets.

Handling expectations

Data analysis supports the designers create highly sensitive, easy to navigate, and logically structured websites. The attractive and functional website brings more visitors, makes them stay longer, and become loyal followers and clients. Application of different machine learning methods and algorithms helps collect customers’ insights and track identical website metrics. 
Despite a website, business logo design may be changed using the dynamic method, enabling skipping the A/B testing step and saving sources and time.

Clients segmentation

Client segmentation and personalization enable us to make website design adaptive and understanding. By finding the insights, you can give your clients unique, appealing pictures and color schemas. In this method, you make a client feel unique and relevant to the company.

The same picture may be used for various purposes and have a disparate influence on customer sections. Hence, the analysis of such results is beneficial for the website design method. 

Administration edge cases 

The application of smart technologies gives the capacity to get customers’ preferences and manage sentiment analysis. Special virtual assistants may shift an efficient tool in finding these insights. 

So, these chatbots become real individual assistants for a customer receiving the insights as accurate and reliable friends. The edge cases perform the situations related to confusion or extreme dissatisfaction of a client. The AI-powered bots identify such instances and give them for further investigation to avoid future issues. Hence, web developers get the ability to build data-driven plans and even more appealing websites. 

Businesses all over the world try to apply data science for their advantage. Modern design without data science methods and algorithms is a mere waste of time. The main benefit rule is gathering, analyzing, and making data-driven choices for further constant growth. 

The more carefully your product is created, the more clients will find it an ideal fit for them. Enhanced personalization, contact prediction, personalized support, and maintenance are among various use cases that skyrocket client satisfaction rates. Using various analytical methods, data collection and developing design plans and tips will bring you to victory.