Global Data Science Forum

Data Science and Design – Why Connect Them?

By Lisa Garcia posted Wed July 22, 2020 06:58 AM


Now, businesses are privileged by chance to apply data science to reach new heights in their performance, productiveness, and overall progress. The range of these possibilities is pervasive, starting with exceptional calculations for the company to customer service quality. Furthermore, the data set is much simpler than ever before.

As for the organizations working in the area of design, data science may bring many benefits. Design is the area of activity where creativity and technologies have to work collectively. Hence, data science is being widely used in the design. In this case, the design is a sunshade term, which covers various areas of actions employed by design-driven companies. Furthermore, the design is one of the most fast-moving and challenging fields of activity. Therefore, data science application, in this case, is a necessity.

Let us continue on the vivid illustrations of how data science applications modify the design business.

Business knowledge

The value of industry knowledge in the processes of product improvement and design is indisputable. Now, customers tend to pay particular consideration to product design. Considerable attention is being paid to the esthetics and sensitive context protected behind forms, colors, and arrangements. Business knowledge in alliance with customers’ needs and preferences can considerably contribute to the success of output on the market.

But how is it reasonable to design a product that will fully meet customers’ requirements, satisfy their expectations, and fulfill all the required tasks well?

This is the step where various kinds of knowledge should be brought collectively to design a product matching all these conditions. The term ‘design thinking’ is usually used to choose the solution to this process of getting. Data science algorithms and techniques help to collect and examine data to get as many helpful insights as possible. The design thinking method will address these insights to personalize choice-making, divine customers’ behavior, etc. All in all, the organization of various knowledge and processes will result in the result that will be so near to an ideal product that the clients will be willing to buy.

Product construction

New product creation is a sequence of steps aimed at building the product from scratch and presenting it to the market. Product design is one of these actions.

Data science algorithms support to discover hidden trends and opinions before even launching a product to the market. Millions of product revisions, comments and reviews provide a vast field for high-level analysis.

Smart apartments

Newly, Big Data entered various spheres of human life. It has dramatically transformed the way we live, run our homes, and the way we create them. Thus, our houses have become smart homes due to new technologies.

The application of modern technologies is intended to facilitate routine duties for people. Nevertheless, the progress of these technologies does not appear to slow down. So, home design has to adapt and change to new requirements as well. Home mechanization and smart combined solutions require a certain level of personalization and the experience to be adjusted according to customers’ requests. Self-learning and adaptive intelligent home frameworks are impossible without data science algorithms and methods.

Human-centered design

Human-centered design is a new structure of design and administration dedicated to the improvement of various solutions based on the human aspect. It is built on the principle of participatory action analysis. So, the answer to the problems is found via steps of observing, initial framing, monitoring, analysis, etc.

The use of human-centered design delivers numerous benefits to a business. Human-centered design decisions in the fabrication of highly usable outcomes. In its turn, the client receives the product which is easy to practice, and you get the decrease in costs for help desks and support operations. Furthermore, the reduction in stress level and increase in potency, efficiency, range of capabilities, and accessibility are also within the rules of human-centered design.

This framework is centered on designing a product perfect for a customer. Accordingly, detection of meanings and emotions, customer segmentation, and many other data science applications are essential for human-centered design.

UX design

Web development and UX design are being considerably increased due to the broad use of data science. Surely, these are the areas that need a strong creative background and a specific enthusiasm for art.

With the perception of data science into web design, the process became more data-based, relevant, and well-organized. Let’s take a closer look with Florida website design company at some fresh instances of how data science can improve your web design services.

Controlling expectations

Data analysis supports the designers to build websites that are highly-responsive, easy to operate, and logically structured. The beautiful and practical website attracts more guests, makes them stay longer, and grow faithful followers and clients. Use of various machine learning techniques and algorithms helps the collection of customers’ insights and tracking of similar website metrics.

Even a website organization may be increased using the dynamic website design, which allows jumping the A/B testing stage and saves sources and time. Also, the heat map examination serves to identify the parts catching the customers’ application and even measure the depth of this attention.

Clients segmentation

Customer segmentation and personalization enable us to make website design adaptive and understanding. By finding the insights, you can provide your clients with individual, appealing images and color schemas. In this process, you make a customer feel individual and valuable for the business.

The same illustration may be used for different designs and have a disparate impact on client segments. Hence, the analysis of such results is beneficial for the website design method.

Administration edge cases

Application of intelligent technologies provides the ability to remember customers’ decisions and conduct sentiment analysis. Specific virtual partners may become an effective tool in gathering these insights.

So, these chatbots become a real private assistant for a customer collecting the insights as a trustworthy and loyal friend. The edge cases perform the situations related to confusion or extreme dissatisfaction of a customer. The artificial intelligence-powered bots detect such cases and provide them for further analysis to avoid such issues in the future. Therefore, web developers get the ability to build data-driven strategies and even more pleasant websites.

The design of digital settings underpinned by a feedback loop brings a variety of disciplines collectively. In particular, we are seeing a new practice that needs a tight partnership between designers and data scientists. Operations with feedback loops can only be conceived, built, and increased with a holistic view of how users’ actions are affected by interactions among data, algorithms, and interfaces.

1 comment



Fri July 31, 2020 07:07 AM

Good article