Meet Christian Altamiranda, Principal B2B Developer at Southern Glazer’s Wine and Spirits. He is celebrating his first year as an IBM Champion in 2025! 

His favorite IBM product, Sterling B2B Integrator, stands out because of its versatility and ability to adapt to changing business needs. Watching the product grow and evolve under IBM’s leadership has been one of the highlights of his career, deepening his expertise while reinforcing his appreciation for IBM’s ability to deliver innovative solutions. 

Christian’s favorite form of advocacy is engaging with the tech community. He enjoys talking to colleagues about IBM products he has used and learned from, creating opportunities to share experiences and strengthen connections. For him, these conversations highlight the strength of IBM solutions and the importance of recognizing the company’s role in providing top-notch products to an ever-changing technological world. That same spirit of community came to life for him at TechXchange 2024 in Las Vegas, where he was energized by amazing speakers, exciting product showcases, and the chance to be surrounded by people equally passionate about technology. The event was capped off with a lively final day concert, making it both memorable and inspiring. 

To those interested in becoming an IBM Champion, Christian offers this advice: “This program offers a great opportunity to network with colleagues all over the world and help IBM find solutions to issues on products your company has; as you are an important part of the solutions process.”