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Today’s consumers expect an unprecedented level of customer service - more than any previous generation. When they don’t receive the service or experience they feel they deserve, they are vocal about it. Fortunately, companies today are modernizing customer care by taking advantage of the new innovations in the marketplace, such as conversational and generative AI. However, trust and reliability are vital in AI models to ensure a positive customer experience starting from the first interaction and throughout the buyer’s journey. Join us for a discussion with IBM experts to learn how you can operationalize conversational AI with confidence to have an impact on customer care.