SPSS Statistics

Hi all!  When I run a TURF analysis, it seems like it's doing some sort of stepwise analyses where it adds and then drops flavors to get to "best reach".  In addition, if I re-run the analyses, I often don't get the same results (whether I use only syntax, only the drop down menu, or both). Is anyone else running into this problem and/or has a solve for this?  I am running on v29.0.1.1 (subscription). 

A million thanks! Alicia.

Hi all!  When I run a TURF analysis, it seems like it's doing some sort of stepwise analyses where it adds and then drops flavors to get to "best reach".  In addition, if I re-run the analyses, I often don't get the same results (whether I use only syntax, only the drop down menu, or both). Is anyone else running into this problem and/or has a solve for this?  I am running on v29.0.1.1 (subscription). 

A million thanks! Alicia.

Thank you so much for your response, Jon!  I'm glad to know it wasn't something I was or wasn't doing and that it was operating as it should.  Additionally, I turned off the "heats" capability, and it did, in fact, eliminate the variability in the results -- what a relief!  One additional thing I would love your help with, is in visualizing results.  For example, using dummy data/results below, I would like to add flavor names to the graph below but I'm not sure how to do that when flavors are removed (see below for graph and table).

For example, I would label "1" on the graph as "Strawberry Lemonade" based on the results in the table, and "2" as "Peach Lemonade"...but when I get to "7" a bunch are added and removed -- even "1" Strawberry Lemonade is removed.  So I'm not sure how best to visualize and report results if I want to display 7 flavors but realistically only recommend 1-3 for development -- usually the first 3 items.

Any guidance you can provide here is greatly appreciated, Jon!  Thanks!!

Hi all!  When I run a TURF analysis, it seems like it's doing some sort of stepwise analyses where it adds and then drops flavors to get to "best reach".  In addition, if I re-run the analyses, I often don't get the same results (whether I use only syntax, only the drop down menu, or both). Is anyone else running into this problem and/or has a solve for this?  I am running on v29.0.1.1 (subscription). 

A million thanks! Alicia.

Nice chart :-)

Glad you are making progress on this.

The standard chart is designed to show the incremental improvement as you add products, so you wouldn't want to mess that up.

The best way to add more detail would be to edit the x-axis labels to show the products included at each size listing them one per line.  You would need to enlarge the chart, shrink the axis font, and abbreviate the names/  You would only show the products at each size, dropping the added/removed/retained information.  Here's a mockup of what I am thinking of.  I'm not sure that this will come through on the site, but I can send you the image by email if it doesn't (send me a message to jkpeck@gmail.com)

Using the Chart Editor, you can make all these edits. Shift-enter gives you the line breaks.

--

Jon K Peck
jkpeck@gmail.com

Thank you so much for your response, Jon!  I'm glad to know it wasn't something I was or wasn't doing and that it was operating as it should.  Additionally, I turned off the "heats" capability, and it did, in fact, eliminate the variability in the results -- what a relief!  One additional thing I would love your help with, is in visualizing results.  For example, using dummy data/results below, I would like to add flavor names to the graph below but I'm not sure how to do that when flavors are removed (see below for graph and table).

For example, I would label "1" on the graph as "Strawberry Lemonade" based on the results in the table, and "2" as "Peach Lemonade"...but when I get to "7" a bunch are added and removed -- even "1" Strawberry Lemonade is removed.  So I'm not sure how best to visualize and report results if I want to display 7 flavors but realistically only recommend 1-3 for development -- usually the first 3 items.

Any guidance you can provide here is greatly appreciated, Jon!  Thanks!!

Hi all!  When I run a TURF analysis, it seems like it's doing some sort of stepwise analyses where it adds and then drops flavors to get to "best reach".  In addition, if I re-run the analyses, I often don't get the same results (whether I use only syntax, only the drop down menu, or both). Is anyone else running into this problem and/or has a solve for this?  I am running on v29.0.1.1 (subscription). 

A million thanks! Alicia.

Thanks so much, Jon!  I understand what you are saying -- the label of each data point would include only the items that are kept so, with respect to my dummy data, even though "1" = strawberry lemonade, and "2" = strawberry lemonade + peach lemonade, when I get to "7" I would exclude strawberry lemonade because it was removed.  Makes total sense. 

One last clarifying question.  If a client is only interested in adding 1-2 flavors, is it still acceptable to recommend strawberry lemonade and peach lemonade since those two flavors have the greatest reach -- even though strawberry lemonade is removed at "7"?

Thanks! Alicia.

Nice chart :-)

Glad you are making progress on this.

The standard chart is designed to show the incremental improvement as you add products, so you wouldn't want to mess that up.

The best way to add more detail would be to edit the x-axis labels to show the products included at each size listing them one per line.  You would need to enlarge the chart, shrink the axis font, and abbreviate the names/  You would only show the products at each size, dropping the added/removed/retained information.  Here's a mockup of what I am thinking of.  I'm not sure that this will come through on the site, but I can send you the image by email if it doesn't (send me a message to jkpeck@gmail.com)

Using the Chart Editor, you can make all these edits. Shift-enter gives you the line breaks.

--

Jon K Peck
jkpeck@gmail.com

Thank you so much for your response, Jon!  I'm glad to know it wasn't something I was or wasn't doing and that it was operating as it should.  Additionally, I turned off the "heats" capability, and it did, in fact, eliminate the variability in the results -- what a relief!  One additional thing I would love your help with, is in visualizing results.  For example, using dummy data/results below, I would like to add flavor names to the graph below but I'm not sure how to do that when flavors are removed (see below for graph and table).

For example, I would label "1" on the graph as "Strawberry Lemonade" based on the results in the table, and "2" as "Peach Lemonade"...but when I get to "7" a bunch are added and removed -- even "1" Strawberry Lemonade is removed.  So I'm not sure how best to visualize and report results if I want to display 7 flavors but realistically only recommend 1-3 for development -- usually the first 3 items.

Any guidance you can provide here is greatly appreciated, Jon!  Thanks!!

Hi all!  When I run a TURF analysis, it seems like it's doing some sort of stepwise analyses where it adds and then drops flavors to get to "best reach".  In addition, if I re-run the analyses, I often don't get the same results (whether I use only syntax, only the drop down menu, or both). Is anyone else running into this problem and/or has a solve for this?  I am running on v29.0.1.1 (subscription). 

A million thanks! Alicia.

Hi Alicia,

 

Remember what the intent of your exercise was, and what you are telling the model to do. If your goal was to pick the top three or four optimal flavors to maximize reach, then you have clear direction: Strawberry Margarita, Strawberry Lemonade, Peach Lemonade, and Watermelon. The incremental contribution is steady (about +10 ppts) until you get to group 6. And by the time you get to group 7, you're basically telling the model to ignore all previous combinations, and to go out and find new combinations that could do even better, which is why you're getting a rather odd result.

 

The way you are displaying the results is great, but I'd just go with the reach component as frequency is somewhat harder to communicate (unless you included a volumetric measure, it is just a share of votes). If you had included a volumetric component, e.g., consumption frequency, you could add that in as a weighting variable or tie breaker. I'm guessing that these flavors all probably pretty well. And I'm suddenly getting thirsty!

 

Cheers,

 

Bob Walker

 

 

Robert W. Walker

CEO & Founder

23 S. Main St.·  Norwalk, CT 06854

Tel. +1.203.255.0505

https://usemotion.com/meet/rwwalker/meeting

 

 

 

Thanks so much, Jon!  I understand what you are saying -- the label of each data point would include only the items that are kept so, with respect to my dummy data, even though "1" = strawberry lemonade, and "2" = strawberry lemonade + peach lemonade, when I get to "7" I would exclude strawberry lemonade because it was removed.  Makes total sense. 

One last clarifying question.  If a client is only interested in adding 1-2 flavors, is it still acceptable to recommend strawberry lemonade and peach lemonade since those two flavors have the greatest reach -- even though strawberry lemonade is removed at "7"?

Thanks! Alicia.

Nice chart :-)

Glad you are making progress on this.

The standard chart is designed to show the incremental improvement as you add products, so you wouldn't want to mess that up.

The best way to add more detail would be to edit the x-axis labels to show the products included at each size listing them one per line.  You would need to enlarge the chart, shrink the axis font, and abbreviate the names/  You would only show the products at each size, dropping the added/removed/retained information.  Here's a mockup of what I am thinking of.  I'm not sure that this will come through on the site, but I can send you the image by email if it doesn't (send me a message to jkpeck@gmail.com)

Using the Chart Editor, you can make all these edits. Shift-enter gives you the line breaks.

--

Jon K Peck
jkpeck@gmail.com

Thank you so much for your response, Jon!  I'm glad to know it wasn't something I was or wasn't doing and that it was operating as it should.  Additionally, I turned off the "heats" capability, and it did, in fact, eliminate the variability in the results -- what a relief!  One additional thing I would love your help with, is in visualizing results.  For example, using dummy data/results below, I would like to add flavor names to the graph below but I'm not sure how to do that when flavors are removed (see below for graph and table).

For example, I would label "1" on the graph as "Strawberry Lemonade" based on the results in the table, and "2" as "Peach Lemonade"...but when I get to "7" a bunch are added and removed -- even "1" Strawberry Lemonade is removed.  So I'm not sure how best to visualize and report results if I want to display 7 flavors but realistically only recommend 1-3 for development -- usually the first 3 items.

Any guidance you can provide here is greatly appreciated, Jon!  Thanks!!

Hi all!  When I run a TURF analysis, it seems like it's doing some sort of stepwise analyses where it adds and then drops flavors to get to "best reach".  In addition, if I re-run the analyses, I often don't get the same results (whether I use only syntax, only the drop down menu, or both). Is anyone else running into this problem and/or has a solve for this?  I am running on v29.0.1.1 (subscription). 

A million thanks! Alicia.

Hi Alicia,

 

Remember what the intent of your exercise was, and what you are telling the model to do. If your goal was to pick the top three or four optimal flavors to maximize reach, then you have clear direction: Strawberry Margarita, Strawberry Lemonade, Peach Lemonade, and Watermelon. The incremental contribution is steady (about +10 ppts) until you get to group 6. And by the time you get to group 7, you're basically telling the model to ignore all previous combinations, and to go out and find new combinations that could do even better, which is why you're getting a rather odd result.

 

The way you are displaying the results is great, but I'd just go with the reach component as frequency is somewhat harder to communicate (unless you included a volumetric measure, it is just a share of votes). If you had included a volumetric component, e.g., consumption frequency, you could add that in as a weighting variable or tie breaker. I'm guessing that these flavors all probably pretty well. And I'm suddenly getting thirsty!

 

Cheers,

 

Bob Walker

 

 

Robert W. Walker

CEO & Founder

23 S. Main St.·  Norwalk, CT 06854

Tel. +1.203.255.0505

https://usemotion.com/meet/rwwalker/meeting

 

 

 

Thanks so much, Jon!  I understand what you are saying -- the label of each data point would include only the items that are kept so, with respect to my dummy data, even though "1" = strawberry lemonade, and "2" = strawberry lemonade + peach lemonade, when I get to "7" I would exclude strawberry lemonade because it was removed.  Makes total sense. 

One last clarifying question.  If a client is only interested in adding 1-2 flavors, is it still acceptable to recommend strawberry lemonade and peach lemonade since those two flavors have the greatest reach -- even though strawberry lemonade is removed at "7"?

Thanks! Alicia.

Nice chart :-)

Glad you are making progress on this.

The standard chart is designed to show the incremental improvement as you add products, so you wouldn't want to mess that up.

The best way to add more detail would be to edit the x-axis labels to show the products included at each size listing them one per line.  You would need to enlarge the chart, shrink the axis font, and abbreviate the names/  You would only show the products at each size, dropping the added/removed/retained information.  Here's a mockup of what I am thinking of.  I'm not sure that this will come through on the site, but I can send you the image by email if it doesn't (send me a message to jkpeck@gmail.com)

Using the Chart Editor, you can make all these edits. Shift-enter gives you the line breaks.

--

Jon K Peck
jkpeck@gmail.com

Thank you so much for your response, Jon!  I'm glad to know it wasn't something I was or wasn't doing and that it was operating as it should.  Additionally, I turned off the "heats" capability, and it did, in fact, eliminate the variability in the results -- what a relief!  One additional thing I would love your help with, is in visualizing results.  For example, using dummy data/results below, I would like to add flavor names to the graph below but I'm not sure how to do that when flavors are removed (see below for graph and table).

For example, I would label "1" on the graph as "Strawberry Lemonade" based on the results in the table, and "2" as "Peach Lemonade"...but when I get to "7" a bunch are added and removed -- even "1" Strawberry Lemonade is removed.  So I'm not sure how best to visualize and report results if I want to display 7 flavors but realistically only recommend 1-3 for development -- usually the first 3 items.

Any guidance you can provide here is greatly appreciated, Jon!  Thanks!!

Hi all!  When I run a TURF analysis, it seems like it's doing some sort of stepwise analyses where it adds and then drops flavors to get to "best reach".  In addition, if I re-run the analyses, I often don't get the same results (whether I use only syntax, only the drop down menu, or both). Is anyone else running into this problem and/or has a solve for this?  I am running on v29.0.1.1 (subscription). 

A million thanks! Alicia.

Thanks so much, Jon!  I understand what you are saying -- the label of each data point would include only the items that are kept so, with respect to my dummy data, even though "1" = strawberry lemonade, and "2" = strawberry lemonade + peach lemonade, when I get to "7" I would exclude strawberry lemonade because it was removed.  Makes total sense. 

One last clarifying question.  If a client is only interested in adding 1-2 flavors, is it still acceptable to recommend strawberry lemonade and peach lemonade since those two flavors have the greatest reach -- even though strawberry lemonade is removed at "7"?

Thanks! Alicia.

Nice chart :-)

Glad you are making progress on this.

The standard chart is designed to show the incremental improvement as you add products, so you wouldn't want to mess that up.

The best way to add more detail would be to edit the x-axis labels to show the products included at each size listing them one per line.  You would need to enlarge the chart, shrink the axis font, and abbreviate the names/  You would only show the products at each size, dropping the added/removed/retained information.  Here's a mockup of what I am thinking of.  I'm not sure that this will come through on the site, but I can send you the image by email if it doesn't (send me a message to jkpeck@gmail.com)

Using the Chart Editor, you can make all these edits. Shift-enter gives you the line breaks.

--

Jon K Peck
jkpeck@gmail.com

Thank you so much for your response, Jon!  I'm glad to know it wasn't something I was or wasn't doing and that it was operating as it should.  Additionally, I turned off the "heats" capability, and it did, in fact, eliminate the variability in the results -- what a relief!  One additional thing I would love your help with, is in visualizing results.  For example, using dummy data/results below, I would like to add flavor names to the graph below but I'm not sure how to do that when flavors are removed (see below for graph and table).

For example, I would label "1" on the graph as "Strawberry Lemonade" based on the results in the table, and "2" as "Peach Lemonade"...but when I get to "7" a bunch are added and removed -- even "1" Strawberry Lemonade is removed.  So I'm not sure how best to visualize and report results if I want to display 7 flavors but realistically only recommend 1-3 for development -- usually the first 3 items.

Any guidance you can provide here is greatly appreciated, Jon!  Thanks!!

Hi all!  When I run a TURF analysis, it seems like it's doing some sort of stepwise analyses where it adds and then drops flavors to get to "best reach".  In addition, if I re-run the analyses, I often don't get the same results (whether I use only syntax, only the drop down menu, or both). Is anyone else running into this problem and/or has a solve for this?  I am running on v29.0.1.1 (subscription). 

A million thanks! Alicia.

Thanks so much, Jon!  I understand what you are saying -- the label of each data point would include only the items that are kept so, with respect to my dummy data, even though "1" = strawberry lemonade, and "2" = strawberry lemonade + peach lemonade, when I get to "7" I would exclude strawberry lemonade because it was removed.  Makes total sense. 

One last clarifying question.  If a client is only interested in adding 1-2 flavors, is it still acceptable to recommend strawberry lemonade and peach lemonade since those two flavors have the greatest reach -- even though strawberry lemonade is removed at "7"?

Thanks! Alicia.

Nice chart :-)

Glad you are making progress on this.

The standard chart is designed to show the incremental improvement as you add products, so you wouldn't want to mess that up.

The best way to add more detail would be to edit the x-axis labels to show the products included at each size listing them one per line.  You would need to enlarge the chart, shrink the axis font, and abbreviate the names/  You would only show the products at each size, dropping the added/removed/retained information.  Here's a mockup of what I am thinking of.  I'm not sure that this will come through on the site, but I can send you the image by email if it doesn't (send me a message to jkpeck@gmail.com)

Using the Chart Editor, you can make all these edits. Shift-enter gives you the line breaks.

--

Jon K Peck
jkpeck@gmail.com

Thank you so much for your response, Jon!  I'm glad to know it wasn't something I was or wasn't doing and that it was operating as it should.  Additionally, I turned off the "heats" capability, and it did, in fact, eliminate the variability in the results -- what a relief!  One additional thing I would love your help with, is in visualizing results.  For example, using dummy data/results below, I would like to add flavor names to the graph below but I'm not sure how to do that when flavors are removed (see below for graph and table).

For example, I would label "1" on the graph as "Strawberry Lemonade" based on the results in the table, and "2" as "Peach Lemonade"...but when I get to "7" a bunch are added and removed -- even "1" Strawberry Lemonade is removed.  So I'm not sure how best to visualize and report results if I want to display 7 flavors but realistically only recommend 1-3 for development -- usually the first 3 items.

Any guidance you can provide here is greatly appreciated, Jon!  Thanks!!

Hi all!  When I run a TURF analysis, it seems like it's doing some sort of stepwise analyses where it adds and then drops flavors to get to "best reach".  In addition, if I re-run the analyses, I often don't get the same results (whether I use only syntax, only the drop down menu, or both). Is anyone else running into this problem and/or has a solve for this?  I am running on v29.0.1.1 (subscription). 

A million thanks! Alicia.