IBM Accelerator Catalog
IBM Accelerator Catalog

Advanced Customer Engagement (ACE)

Advanced Customer Engagement (ACE) is a Cloud Pak for Data add-on which is a comprehensive platform of integrated digital marketing, data and analytic solutions to help companies understand customer buying behavior, evaluate their performance, and optimize engagement across all channels of the customer journey.

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Key Challenges

What is an accelerator?
Industry Accelerators are a packaged set of technical assets used to help you tackle your next data science project by addressing your most pressing business challenges. With sample data, notebooks, scripts, a sample application and more, you can kickstart your own implementation and leverage the power of Cloud Pak for Data.

  • For every 1% of shoppers who return for a subsequent visit, overall revenue will increase by approximately 10%
  • Conversely, disengaged customers can cost a brand 13% of its revenue
  • People are 4X more likely to buy from a brand when referred by an acquaintance
  • Engaged customers make purchases 90% more frequently, spend 60% more per transaction and are 5X more likely to indicate they would be exclusively loyal to a brand in the future
  • Engaged and loyal customers forgive mistakes, ride out changes in business procedure (like cost increases and policy adjustments) and are more likely to show interest in new products and services

"90% of global executives who use data analytics report that they improved their ability to deliver a great customer experience."

- Forbes

Expected Business Outcome

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Understand Customer Buying Behavior

Predict Future Buying Behavior

Orchestrate Customer Journeys

Create a 360 Degree View of the Customer by resolving identities across individuals and devices

Optimize engagement and sales through real-time machine learning at scale

Create relevant and consistent experiences across channels

The Advanced Customer Engagement Cartridge, or ACE, is a comprehensive platform of integrated digital marketing, data and analytic solutions to help companies understand customer buying behavior, evaluate their performance, and optimize engagement across all channels of the customer journey.



Watch the demo

Video

Key Features

Data Curation Services

Insight Services

Orchestration Services

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Ingest any/all customer data from structured and unstructured sources using real-time and/or batch methods, mature data from raw intake to resolve identities across individuals and devices, and curate data to create business-ready analytics to support marketing and advertising use cases

Prebuilt library of AI assets that can be infused into customer journeys, data science sandboxes that bring AI workloads to the data for efficient model development and deployment, and dashboards to measure response by, and across, all customer touchpoints

Prebuilt connectors and custom APIs to the MarTech and AdTech ecosystem that scale to support high volume real-time use cases as well as high performance batch workloads

Get Started

To get started with ACE, this asset needs to be configured and integrated with data systems and marketing execution systems.

To see ACE in action, a guided demonstration is available. This demonstration shows how ACE supports a customer journey for a fictional retailer, The Great Outdoors. This demonstration starts with an entry point to The Great Outdoors customer journey posted on Marco Pietre's Facebook feed. Marco is a father who would like to spend more time with his daughter, Lucy, and the post is from Marco's friend, Adrian. The post informs Marco of Adrian's camping experience with a link to a personalized The Great Outdoors landing page. Marco is interested in creating his own outdoor adventure to spend time with Lucy.

Get startedLet the journey begin

Highlighted Products for this Accelerator

IBM Cloud Pak for Data

Built on Red Hat OpenShift Container Platform, IBM Cloud Pak for Data accelerates your journey to AI to transform how your business operates with an open, extensible data and AI platform that runs on any cloud.

ViewLearn More

Watson Studio

Empower your data science and AI teams to refine data and visually build and deploy models, using data on the desktop for anytime, anywhere access.

ViewLearn More

Watson Machine Learning

Deploy, monitor, and optimize models quickly, easily, and at scale.

ViewLearn More

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Additional details

  • Accelerator typeCloud Pak for Data industry
  • IndustryRetail
  • Business functionMarketing
  • Product and version Cloud Pak for Data,Watson Studio,Watson Machine Learning - Current
  • Author typeIBM
  • Company nameIBM
  • Author nameGBS - CBDS - DPS
  • Last modifiedOctober 15th, 2020
  • Language English