What is an accelerator?
"90% of global executives who use data analytics report that they improved their ability to deliver a great customer experience."
Understand Customer Buying Behavior
Predict Future Buying Behavior
Orchestrate Customer Journeys
Create a 360 Degree View of the Customer by resolving identities across individuals and devices
Optimize engagement and sales through real-time machine learning at scale
Create relevant and consistent experiences across channels
The Advanced Customer Engagement Cartridge, or ACE, is a comprehensive platform of integrated digital marketing, data and analytic solutions to help companies understand customer buying behavior, evaluate their performance, and optimize engagement across all channels of the customer journey.
Data Curation Services
Ingest any/all customer data from structured and unstructured sources using real-time and/or batch methods, mature data from raw intake to resolve identities across individuals and devices, and curate data to create business-ready analytics to support marketing and advertising use cases
Prebuilt library of AI assets that can be infused into customer journeys, data science sandboxes that bring AI workloads to the data for efficient model development and deployment, and dashboards to measure response by, and across, all customer touchpoints
Prebuilt connectors and custom APIs to the MarTech and AdTech ecosystem that scale to support high volume real-time use cases as well as high performance batch workloads
To get started with ACE, this asset needs to be configured and integrated with data systems and marketing execution systems.
To see ACE in action, a guided demonstration is available. This demonstration shows how ACE supports a customer journey for a fictional retailer, The Great Outdoors. This demonstration starts with an entry point to The Great Outdoors customer journey posted on Marco Pietre's Facebook feed. Marco is a father who would like to spend more time with his daughter, Lucy, and the post is from Marco's friend, Adrian. The post informs Marco of Adrian's camping experience with a link to a personalized The Great Outdoors landing page. Marco is interested in creating his own outdoor adventure to spend time with Lucy.
IBM Cloud Pak for Data
Built on Red Hat OpenShift Container Platform, IBM Cloud Pak for Data accelerates your journey to AI to transform how your business operates with an open, extensible data and AI platform that runs on any cloud.
Empower your data science and AI teams to refine data and visually build and deploy models, using data on the desktop for anytime, anywhere access.
Watson Machine Learning
Deploy, monitor, and optimize models quickly, easily, and at scale.