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IBM Unveils AI Stories with watsonx to Enhance the Fan Experience for 66th Annual GRAMMY Awards®

By NICK PLOWDEN posted Thu January 25, 2024 09:22 AM



Today IBM introduced AI Stories with IBM watsonx, a generative AI solution co-created alongside the Recording Academy® to generate and scale editorial content around GRAMMY® nominees before and during the 66th Annual GRAMMY Awards®.
Each year, nominees are celebrated in coverage across GRAMMY.com and GRAMMY social channels. Using AI Stories, powered by IBM's AI and data platform watsonx, the Recording Academy editorial team will be able to expand its coverage of GRAMMY-nominated artists, ultimately creating a more personalized digital experience that further connects millions of music fans with the artists they love while also introducing them to new ones.


The Recording Academy is working closely with IBM to harness the power of AI for business, with generative AI models that instantly create narratives about hundreds of GRAMMY-nominated artists. These “AI Stories with IBM watsonx” include engaging headlines, essential details, and concise summaries of artist careers that can be shared on GRAMMY.com or through social channels. They are part of a new, intelligent content supply chain that uses trusted data and reliable AI models from watsonx, scaling the capabilities of the RA editorial team and getting music fans closer to the artists they love. 


Read the press release.


Learn more about watsonx Stories