Digital disruption. We hear this term often, but what does it really mean?  Digital disruption promises a host of untapped opportunities in innovation and growth aimed to break the ranks of status quo, redefine the norm, and change the markets and competitors around us. This comes through a relentless focus on the customer and offering new business models and new ways of applying technology.

However, in order to keep customers coming back you need a customer experience that never disappoints, and a flexible business model to respond to these new opportunities quickly. But, your ability to ‘seize the business moment’ is increasingly dependent on your IT operational processes that can make or break the growth of your business overnight. Can you change business direction without recreating the wheel?

That’s where Cloud changes the game. Cloud is now an essential competitive differentiator in establishing a digital enterprise and a key element to digital disruption. And WebSphere is more than catching up!

Find out how companies are using cloud to disrupt their industries, by joining a panel of industry experts including John Rymer, Vice President, Principal Analyst Application Development & Delivery for Forrester, Marie Wieck, General Manager of IBM Cloud Integration, and other industry experts for a video pane discussion on cloud which you can watch on demand.  Register now!