The Projected Total Economic Impact of an integrated data and AI platform

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The Projected Total Economic Impact of an integrated data and AI platform 

Tue June 23, 2020 04:37 PM


Data and AI tasks don’t always have to be costly and time-consuming. With an integrated data and AI platform like IBM Cloud Pak for Data, organizations can experience faster insights, cost savings and business benefits. Recently, IBM commissioned Forrester Consulting to conduct a study that evaluated the financial impact of Cloud Pak for Data on organizations.

Join the webinar with IBM VP of Development, Data and AI and Canada Lab Director, Steve Astorino and our guests Forrester Analyst, Brian Hopkins, and Consultant, Steve Odell, to learn about the state of the AI market and what clients had to say about the benefits realized with Cloud Pak for Data, including a three-year projected return on investment (PROI) ranging from 86% to 158%.

Steve Astorino
Steve Astorino
VP of Development, IBM Data and AI and Canada Lab Director

Steven is a member of the IBM Canada senior leadership team. He is the VP of development for our Data and AI (Artificial Intelligence). He also leads the IBM Canada Labs for all of Canada and is located in the Markham location, which is one of our IBM Global labs supporting a number of our development products used by clients around the globe.

Steven is recognized for his expertise in leading large enterprise development teams. He’s worked with Clients and IBM teams as an experienced change agent to drive improvements and efficiency in how technology is used. He is recognized for being able to combine the deep technical knowledge with a Business lens, as clients work through their next chapter in digital reinvention and transformation journeys.

Most recently Steven has been leading the Data, Machine Learning and Data Science strategy for IBM’s Data and AI group, has delivered key strategic solutions including Cloud Pak for Data, IBM Machine Learning, Watson Studio and is a Co-Author of Artificial Intelligence Evolution and Revolution.

Brian Hopkins
Brian Hopkins
Forrester Consulting

Brian’s research helps clients drive innovation through emerging technology to get ahead of trends and become leaders in their markets. His thought leadership also assists CIOs in maximizing the returns on their investments and future-proofing their business against the accelerating pace of change. He is routinely covered in major trade journals, such as the Wall Street Journal,, and ZDNet, where his ideas challenge technology leaders to think differently to get better results. His coverage of technologies includes edge computing, edge intelligence, quantum computing, insight and big data platforms, and systems of insight. He is a contributing author to the insights-driven business playbook and the IT transformation playbook. Finally, he leads Forrester's annual top emerging technologies and top technology trends reports, making him the first touchpoint for firms looking to get ahead with new technology.

Steve Odell
Steve Odell
Senior TEI Consultant

Steve Odell is a senior consultant for the Total Economic Impact™ practice at Forrester. In this role, he has worked with a number of technology clients to demonstrate and justify the business return on investment (ROI) and value of technology investments, based on the costs, benefits, flexibility, and risk associated with specific investments.


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