United Airlines is leveraging advanced technologies like IBM's Business Automation Workflow (BAW) and the potential of watsonx to transform its Passenger Services System (PSS). Through the implementation of BAW, routine tasks across support teams are automated, allowing employees to focus on more complex, high-priority issues. Additionally, watsonx is being explored to enhance passenger support and optimize digital technology operations. With the potential of AI-powered chatbots offering 24/7 service, predictive analytics improving customer interactions, and advanced IT solutions like predictive maintenance and automated issue resolution, these technologies are designed to reduce costs, streamline operations, and elevate customer satisfaction at United Airlines.