High-quality, well-performing, secure software drives business innovation. Yet the requirement to deploy applications across mixed environments — from web to mobile to cloud to embedded at agile speeds with complex global sourcing, demand for social business, and big data analytics — necessitate a variegated approach to quality and to software deployment. For this reason, IDC's evaluation criteria for enterprise automated software quality (ASQ) incorporate breadth and depth across areas for combined ASQ capabilities with a continuous, "end to end" application life-cycle approach through deployment for DevOps. It is not enough, and it is ineffective for enterprises to leverage testing phases, capabilities, and delivery platforms in isolation. This study — and three related IDC MarketScapes for ASQ assessments completed in coordination with one another — examines ASQ adoption patterns and trends and how they are impacting business success and ASQ solution availability from high-end providers and from smaller, innovative ASQ vendors.