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How CIAM Programs Successfully Balance Security & User Experience to Grow the Business 

Wed December 18, 2019 09:41 AM

This presentation was delivered at the 2019 Gartner IAM Summit in Las Vegas.

Title: How CIAM Programs Successfully Balance Security & User Experience to Grow the Business
Speakers: Martijn Loderus, Sean Brown 
Abstract: Where enterprise IAM begins with a closed network and a measure of trust, Consumer IAM does not; it is open to the world, and trust needs to be established and re-established over the lifetime of consumer interactions. Businesses must deliver seamless omnichannel experiences to capture and hold consumer interest. This is supported through mobile engagements, and new applications centered on increasingly personalized experiences. How can IAM leaders engage with the lines of business to drive these seamless experiences, while keeping a balance on risk? Join Martijn Loderus and Sean Brown to learn three ways IAM leaders can trust and verify their customers to drive the seamless omnichannel experience the business demands.


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