This document provides a template for creating a memorable elevator pitch script to ignite passion for using Apptio. It outlines the steps to customize the script, save it, and submit it for video creation. The script emphasizes the value of Technology Business Management (TBM) in transparently managing IT costs, reducing expenses, and maximizing the value of technology investments. It also highlights the use of Apptio as a solution for converting data into actionable insights for better business decisions.