If you lead or work in a TBM Office (TBMO) you have the potential to make significant contributions to your organization. By maintaining Apptio and leading Technology Business Management you’re providing the fuel that powers strategic business decisions. In short, you’re kind of a big deal.
Whenever you log into the Apptio Community, you land in a place full of people who understand what you do and how important it is. It’s the rest of the world you have to worry about ;-) Not everyone is familiar with the concept of Technology Business Management, let alone the purpose and importance of a TBMO.
There are a few simple things that you can do to spread the word.
1. Make sure you can articulate what you do. It’s harder than it sounds @?very Ware joked about this in the comments of this post: Community Member: Jenny Franklin. I love how @Jenny Franklin mentioned she adjusts her message based on the audience.
2. Brand your TBMO. Seriously. Give yourself a logo and, if you’re really feeling fancy, a slogan because you’re worth it, I’m lovin it, and you should just do it.
- Logos promote instant recognition
- A slogan provides a window into your TBMO’s purpose and promise
Together these two things help comprise your Brand and your Brand is what people in your company think of whenever they hear the name of your TBMO.
I regularly get emails from Apptio Community members. Your signature files are how I learned that many successful TBMOs brand themselves. If you have a logo and or slogan, show your TBMO pride and post it to the comments, we will definitely make some community spotlight points happen for you.
If you’re still forming your brand, no worries. We have some starter logos in our Apptio / TBM Rollout Logo Pack: Create Apptio Buzz.