Nestlé, the largest food company in the world, is constantly launching its products for new markets. During this joint effort, Nestlé & IBM Client Engineering Data Scientist(s) addressed the challenge of manually identifying local market rules for product launches. AI was harnessed to automatically mine rules within the complex product portfolio, detecting patterns and correlations to derive insightful rules governing product behavior. This solution is expected to significantly reduce the manual rule identification process from weeks to a few hours, benefiting approximately 30 analysts and affecting 100s of business users per market, enhancing efficiency and innovation.