In 2022 Banorte was named “Bank of the Year” by The Banker magazine due to its digital transformation strategy and the client-centric perspective to design new products and services. The market set Banorte as the second biggest bank in Mexico, with almost 6 Million digital clients; the goal in 2024 is to be the number-one digital Bank in the country. Banorte’s Hyper-personalization strategy seeks to retain customers and gain market through excellent customer service. In this session we will walk you through several watsonx Generative AI models that engine Banorte’s marketing campaigns. We will go into details on how prompts were engineered to maximize performance and re-usability.