Tracing automotive software from the 1977 Oldsmobile Toronado, we see how vehicles have evolved into complex digital systems. This talk covers the transformation, highlighting how economic factors drive software decisions and necessitate standards like AUTOSAR and ISO26262 for quality and cost-efficiency. We examine System Engineering's role in early development stages and how IBM Rhapsody and HarmonyMBE shape systems into executable models. The presentation invites participants to witness Rhapsody's impact on automotive innovation, paving the way for the sophisticated vehicles of the future.