IBM Partner Engagement Manager (PEM) application is pivotal in automating the partner onboarding process- critical for today's interconnected business landscape. Our session will present a detailed case study of a beverage manufacturer expanding its partner network with IBM PEM. With faster partner onboarding, automated envelope creation in B2B, real-time updates about partner onboarding status, training modules, and partner feedback, the client achieved: 50% Decrease in onboarding time by 50% Fewer manual interventions lead to cost savings. A seamless onboarding experience fostered partner satisfaction We will also discuss the future roadmap of IBM PEM, including predictive analytics for personalized onboarding and synchronization of partner data with existing CRM tools.