An IBM point of view on recovery from the pandemic disruption with a focus on adapting to changes in consumer behaviour and supply chain interruptions.

This webinar will discuss the possible way ahead for companies seeking to recover from the unprecedented impact of the Covid-19 pandemic.

Many companies have seen a 70% reduction in revenues during Q2 2020, and they have witnessed the perfect storm of significant changes in consumer behaviour and broken supply chain links that may take months to repair.

The key question facing all companies is how to recover, what path to take and for CIOs how information technology can play its part in the recovery.

Two areas of focus will be examined:

1. how to use technology to adapt to new behaviour, engage consumers and drive revenue
2. how to create transparency in a multi-tier supply chain and build resilience to protect against the bumpy road ahead.