Media & Entertainment: Account Sharing - Turning Losses to Loyalty

When:  Oct 20, 2020 from 2:15 PM to 3:15 PM (ET)
Join us at Media & Entertainment Day 2020, an online NAB Show New York event covering Data, Cloud, AI and Security, as we discuss the negative impact of account sharing and the innovative steps being taken by one organization to counter it.

Often regarded as “not really stealing anything,” account sharing – beyond what the customer signed off on – is clearly fraud. Similarly, account takeover and digital piracy is outright theft. Together, the loss to streaming service companies in 2019 was estimated at $9.1B in the U.S. alone, with losses projected to grow 38% by 2024.

With streaming services striving to be competitive and customer-friendly by allowing account sharing to a certain number of users and devices, they need to enhance misuse detection far beyond monitoring a limited number of parameters such as IP addresses and device type.

Join us to hear how a sophisticated and mature fraud detection and digital identity risk solution protecting 225 million accounts worldwide is being brought to bear on this growing M&E challenge. We will share our latest dark web research and the use case of a leading European streaming provider deploying the solution to identify non-authorized users, simplify the user experience, and garner loyalty and growth.

See you on Oct 20!

Gregor Frimodt-Moeller, Chief Executive Officer,
Diane Benjuya, Senior Product Marketing Manager, IBM Security



Online Instructions:
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