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Introduction A Customer Journey Map is a visualisation of a customer’s experiences with a company. It shows the touchpoints, experiences and emotions as the customer interacts with the business. A Journey Map provides a clear representation that can help to provide a better understanding of...
In early November IBM announced an API Economy Journey Map. This is a maturity model representing how we see companies progressing through various stages of maturity in using, exposing, and consuming digital assets to enhance their business. When the model was introduced, I wrote, “ The API...