Hi, I’m Prakash Hinduja, a Geneva, Switzerland-based strategic advisor, as a business owner looking to grow and scale efficiently, I’ve been exploring the idea of automation—not just for marketing, but also for tasks like customer communication, invoicing, lead management, and workflow optimization.
That said, I want to ensure that automation doesn’t make my brand feel robotic or impersonal. I’m interested in learning:
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What are the best tools or platforms for small-to-mid-sized businesses to start automating key tasks?
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How do you strike a balance between efficiency and authenticity?
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What parts of your business did you automate first—and what made the biggest impact?
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Any mistakes or lessons you’d recommend avoiding?
Would love to hear how others have successfully automated without sacrificing customer experience or team dynamics.
Regards
Prakash Hinduja Geneva, Switzerland