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Check out our latest Program insights!

Ann set up an automated program last week and is wondering how things are going. Are contacts entering, progressing through the flow? Did she set the right content and criteria? Can she check quickly and easily? The answer is "YES!" thanks to Program insights. Ann can easily see details ...

Diane Bowman's profile image

Blog Entry
What's new in Acoustic Campaign (formerly Watson Campaign Automation), August & September 2019

September 2019 Holiday Readiness Program 2019 Prepare for the upcoming holiday season with Acoustic’s new 2019 Holiday Readiness Program. Download our product-specific guidelines for recommendations to optimize peak program activity. To learn more and access our Holiday Readiness...

Leah Backus's profile image

Blog Entry
Using CRMi and Programs Automation

Many B2B clients want to ensure marketing and sales are aligned through their lead to revenue or lead management processes to ensure a seamless experience for their clients. One of the most prevalent and easiest ways to accomplish this is by integrating your Acoustic Campaign solution ...

Diane Bowman's profile image

Blog Entry
Campaign Product Update - Scheduled and Sent Email Improvements

We know it's important to manage future, present, and past mailings in one view, so we are excited to announce the Scheduled and Sent management view in Acoustic Campaign (formerly known as Watson Campaign Automation). We've been talking with and listening to our users. We hope that you notice...

Beth White's profile image

Blog Entry
What's new in Acoustic Campaign (formerly Watson Campaign Automation), July 2019

July brought some big changes to Campaign! Watson Campaign Automation is now Acoustic Campaign Our products are being renamed to reflect our new brand. You'll soon see the updates across our documentation and in the product interface. Read more about the changes > https://community.ibm...

Leah Backus's profile image

Blog Entry
What's new with Campaign Automation, June 2019

Here's what we brought you in June 2019 Easy collaboration with Performance Insights You can now share your reports to both Campaign Automation users and non-users. Performance Insights will generate a share URL that you can send to others. Optionally, you can include a password to access...

Leah Backus's profile image

Blog Entry
Making the most out of Programs Automation

Effective use of automation is fundamental to successful marketing today. Using automation allows busy marketers to deliver targeted marketing campaigns so there’s more time to focus on strategy and optimizati on. Our program blueprints provide multichannel campaign templates that ...

JAIME STOCKTON's profile image


Blog Entry
What’s new with Campaign Automation, May 2019

Take a look at what we added in May 2019. A new REST API to add columns to a relational table With this new API, you and partner integrations will now have a modern way to add a new column to an existing relational table without manual User Interface interaction. To learn more about this...

Leah Backus's profile image

Blog Entry
An updated design for Campaign navigation is here

Last update: July 17, 2019 Our team's goal for our Campaign Automation platform is simple and unwavering. It is to provide the most streamlined, modern and effective application to design and execute multichannel marketing campaigns. This past winter, we released the most significant...

David Miller's profile image