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Blog Entry
What's new in Acoustic Campaign (formerly Watson Campaign Automation), August & September 2019

September 2019 Holiday Readiness Program 2019 Prepare for the upcoming holiday season with Acoustic’s new 2019 Holiday Readiness Program. Download our product-specific guidelines for recommendations to optimize peak program activity. To learn more and access our Holiday Readiness webinars,...

Leah Backus's profile image

Blog Entry
What's new in Acoustic Campaign (formerly Watson Campaign Automation), July 2019

July brought some big changes to Campaign! Watson Campaign Automation is now Acoustic Campaign Our products are being renamed to reflect our new brand. You'll soon see the updates across our documentation and in the product interface. Read more about the changes > https://community.ibm...

Leah Backus's profile image

Blog Entry
IBM Watson Marketing is now Acoustic

As you may already know, earlier this month Centerbridge Partners acquired select IBM marketing and commerce offerings to form a global marketing and advertising cloud company. We’re so excited and proud to announce the launch of our new company – Acoustic . Our entire focus is to unleash...

Michael Trapani's profile image