Join us for a full day of interactive sessions, product deep dives and presentations from customers to learn how to better leverage your existing Watson Marketing solution(s).
We hope to see you there!
*Subject to minor changes*
9 - 9:35 AM: Registration and breakfast
9:35 - 10:20 AM: Watson Marketing vision and strategy with Q&A
10:20 - 11:05 AM: Watson Marketing portfolio roadmap
11:05 -11:15 AM: Break
11:15 - 11:45 AM: Marketing best practices
11:45 - 12:15 PM: Harness the power of your data by uniting MarTech + AdTech
12:15 - 1:15 PM: Lunch and networking
1:15 - 1:55 PM: 9 powerful trends shaping marketing
1:55 - 2:25 PM: Performance insights and analytics for marketers
2:25 - 2:35 PM: Break
2:35 - 3:05 PM: Smarter personalization with data
3:05 - 3:25 PM: Sneak Peek: Demo of the brand new Message Composer
3:25 - 3:55 PM: Customer use case
3:55 - 4 PM: Closing
4 - 5 PM: Happy hour and networking
There is a charge for parking at the IBM building located at 600 Anton Blvd. You may instead consider parking across the street at South Coast Plaza at no charge, which is about a 10-12 minute walk from the venue. You can park near and access the pedestrian bridge which is close to Claim Jumper and Forever 21 at South Coast Plaza. Walk across the pedestrian bridge which will take you over Bristol St. and continue walking straight towards the Segestrom Center for the Arts (the Westin Hotel will be on your right and Vaca restaurant will be on your left). Upon reaching the Segestrom Center for the Arts, stay on the path and veer right which will go between the performing arts center on your left and a parking structure on your right. You will then come to a circular drive and the entrance to the IBM buiding at 600 Anton.