Webinar: Getting started with SMS Marketing - Use cases, tips and best practices

When:  Sep 19, 2019 from 2:00 PM to 3:00 PM (ET)
SMS is one of the most engaged and highest ROI channels available to marketers, and yet many marketing organizations have yet to embrace this powerful channel.

In this webinar, we will share case studies and use cases to help marketers understand how to get started with SMS and where this channel may best fit into their overall communications and marketing strategy.

You will learn best practices and tips in areas including:
  • Approaches to building your SMS permission database
  • Leveraging automation to deliver behavior- and event-based messages
  • Integrating SMS as part of a broader omni-channel strategy
  • Copywriting approaches that minimize opt outs while increasing engagement and conversion
  • Using CRM and customer behavioral data to deliver highly targeted messages at the right time

To learn more and to register for this webinar, click here.

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Contact

David Miller

david.s.miller@ibm.com