Making the most out of Programs Automation

By JAIME STOCKTON posted Mon June 17, 2019 04:39 PM

Effective use of automation is fundamental to successful marketing today. Using automation allows busy marketers to deliver targeted marketing campaigns so there’s more time to focus on strategy and optimization. Our program blueprints provide multichannel campaign templates that enable marketers to create behavior-based, personalized customer experiences by sending the right message to the right audience at the best time. Flexibility enables complexity, so we’ve put together some common examples and tips to help in building the most efficient programs.

What is a program?
A program is an automated conversation that Marketers design to create one-on-one personalized interactions with their customersThese interactions are based on segmentation and reacting to customer behaviors with the right message at the right time. 

To create a unique experience for each and every customer, Programenhancements continue to evolve. Features include:
  • A highly flexible drag-and-drop canvas
  • Support for email, SMS, and mobile app messaging channels
  • Advanced routing capability
  • Multi-path decisioning
  • Update profile data 
  • Percentage-basedsplits 
  • Current contact counts, and 
  • Visibility to configuration details and rules while aprogram is active. 
Using Programs allows marketers to listen, react, and direct customers down a particular path to reach a specific goal. Need help planning your program? Use our Program planner!

What is a blueprint?
The program blueprints provide a "template frameworkfor many of the industry-standard automated campaigns that our users want to build. They provide a starting point to get you going and offer guidelines and tips in various notes, touchpoint, and decision description fields. Blueprints provide flexibility and that can be adjusted or used as-is. Simply apply your data source, entrance criteriaand configure your content―then in minutes, it’s ready to activate!


Now that you have the basics of Programs, stay tuned for our next blog that will help you start planning your program!