Watson Marketing

An updated design for WCA navigation is coming mid-June

By David Miller posted Fri May 17, 2019 11:31 AM

Our team's goal for Watson Campaign Automation is simple and unwavering. It is to provide the most streamlined, modern and effective application to design and execute multichannel marketing campaigns. 

This past winter, we released the most significant WCA navigation update in years while also updating authentication. It was a major success on many levels. However, we can always do better - and we continue to innovate. After speaking with many users since the winter upgrades, we will further update the WCA navigation and grouping of information to streamline how you work. You can see a preview via the image below.

This update is scheduled for deployment mid-JuneWe will update you all as soon as we have a confirmed date. 

So, what exactly is changing? 
The WCA navigation menu interaction is changing. It will become a cascading drop-down menu that will not pop-out to the right. And, the "hover" behavior of the menu will change - which many of our users have requested.  

You will still be able to hide the menu or expand and collapse it using the convenient buttons at the top and the bottom. When you navigate to any page, the menu automatically will return to its narrow state to give you the space you need to do your work.
We also streamlined the menu by removing the "Manage" and "Create" linksAnd don't forget you can use My products to show or hide menu items and pin any page to Top pages so you can easily access them while you're working in WCA.  
In addition to the menu's fresh new look, some of the options have been re-grouped. Hopefully you will find this more logical and intuitive. A comparison of many of the changes is provided below. 



Reporting Menu

Data Menu 

Email Menu

Mobile App Menu


SMS Menu 

Programs Menu

Scoring Menu 

Applications Menu 


Settings Menu


These changes are also documented in this Knowledge Center article

We need your feedback. 
We realize this is a very limited preview, but we'd love to hear your thoughts.
--> Please consider taking 3 minutes to complete
this survey.
We are excited for our newest design and hope that you are too.

In addition to the menu navigation enhancements, we are delivering a few other changes requested by our users. That's what we call a #winwinA few of these are listed below (click the links to view item details): 

More evolution is planned - and your input is critical. Please keep it coming. 
As the launch of this updated navigation approaches, we will continue to keep you informed.