At her World of Watson conference keynote presentation earlier this week, IBM CEO Ginni Rometty talked about how IBM Watson is the artificial intelligence platform for business, with a goal of augmenting and extending human expertise.

As I was watching a live feed with other IBMers in Colorado, I thought about the various examples Ginni described of how to become a cognitive business. Businesses are using cognitive capabilities of the IBM Watson platform to create deeper engagement with their customers, to scale expertise and imagination across their teams, to add cognitive features in products they build, to change company-wide operations, and to fuel discovery and research.

You can find out more about how you can build and deploy processes and decisions that sense, respond, and learn on IBM Cognitive Business Operations and by watching a video. On the IBM developerWorks Middleware hub, our experienced authors have been contributing a wealth of content about how to integrate IBM Watson capabilities with IBM Business Process Manager (BPM) processes and IBM Operational Decision Manager (ODM) decisions. Here is some of the best cognitive content in the past year:

• Integrate IBM BPM with the IBM Watson Tradeoff Analytics service on IBM Bluemix: Learn how to use the IBM Watson Tradeoff Analytics service on IBM Bluemix with IBM BPM solutions to help your business process participants make decisions that balance conflicting goals and alternatives. A sample IBM BPM process application introduces essential artifacts applied in an implementation example.

• Build a retail virtual assistant that improves customer experience with sentiment analysis: Use IBM Watson services on IBM Bluemix with IBM BPM to manage customer orders and responses to customers! In the first in a series of cognitive business operations videos, IBM Senior Consultant Robert Grant shows an example of a virtual agent that uses Watson services on IBM Bluemix to sell to pizza to a customer and dynamically respond to customer needs through an IBM BPM process application.

• Build a banking virtual assistant that improves customer experience with sentiment analysis: Use Watson services on IBM Bluemix to engage banking clients and initiate IBM BPM processes! In the second in a series of cognitive business operations videos, Philipp Schume, IBM Senior Managing Consultant, shows an example of a virtual agent that uses Watson services on IBM Bluemix to drive client interaction and initiate IBM BPM processes. The demo shows a banking customer interacting with a virtual sales representative. After submitting a credit card, an IBM BPM process is kicked off to fulfill the request. If negative sentiment is detected in the customer interaction, a task is created to involve a customer resource manager, equipped with all the information needed to respond effectively.

• Integrate Business Rules with Watson services on IBM Bluemix, Part 1: Build a Business Rules app that uses Personality Insights to match job applicants:
  This series guides you through creating an application that uses the Business Rules service on IBM Bluemix and automates decisions based on the results of the Personality Insights service. Part 1 describes how you can use the Business Rules service to construct and deploy business rules on Bluemix, based on the Personality Insights data. You learn how to define a Business Rules data model from the Personality Insights data model. Finally, you learn how to deploy and test the Personality Insights-driven Business Rules project on Bluemix.

• Integrate Business Rules with Watson services on IBM Bluemix, Part 2: Build a job matching app with Play Framework that integrates Personality Insights and Business Rules services:
  Develop an example personality-driven job matching application with Play Framework, and you deploy it on Bluemix with a custom Java build pack. The example application demonstrates how you can run, integrate, and deploy the Personality Insights, Business Rules, and ClearDB MySQL Database services on Bluemix.

• Build smart sensors with Business Rules, Watson IoT Platform, and Insights for Weather Bluemix services : The Business Rules service on IBM Bluemix provides the capability for decision management on Bluemix. This tutorial gives a brief overview and then shows how to use the Business Rules service with the Internet of Things Platform service to generate temperature warnings from information collected from sensors. It also shows how to use the Insights for Weather service in an Internet of Things application. You can use the power of business rules as part of an Internet of Things solution with Bluemix services.

This is just a sample of what you’ll find among the latest featured articles and tutorials in the developerWorks Middleware hub. For a complete list, check out the developerWorks Middleware library, and keep up with the latest news at @dwmiddleware.

Do you want to contribute content to IBM developerWorks Middleware about IBM BPM or IBM ODM or about how you have integrated process apps with IBM Watson services in the cloud? We’re looking for articles, tutorials, and videos that tell your stories about how you’ve innovated, transformed to a cloud environment, and solved problems with processes and business rules. We’d love to hear from you! Comment here or email me your ideas about Process Transformation or the Connect series from IBM. For application development, messaging, and integration topics, send email to my colleague Jenifer Servais.