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The ability to create a digital ecosystem is critical to digital transformation success. Your success is your network reach. In “ Why Become a Digital Business? ” I discussed how digital businesses drive value for clients and how they “ have shifted to focus externally on their client’s...
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“ I want to drive potential customers to come to my web site or Mobile App. If I make my APIs available, customers may not come directly to me. ” “ I don’t want to give up control of the User Interface to another company - even a partner. I want to control the client experience. ” I...
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Continuing the API Economy Business Drivers and Use Case Categories series our next use case category is Partners. Let me define what I mean by partners, since my definition is probably a larger group than you might expect. By “partners” I am referring to other companies that are known and...