IBM Destination Z - Group home

Tips For Getting Your Website Running and Optimized

By Destination Z posted Mon December 23, 2019 03:25 PM

  
There are lots of mainframers out there who have given up the day job–either because they wanted to have more of a life or because their organization decided to “let them go”–but don’t want to give up work completely. And these people have probably created their own website to tell potential employers about their expertise and years of experience. But how do you make sure that people will find your website (which, I assume, as technical folks, you’d write and build yourself) on a search engine? What easy techniques are there for search engine optimization (SEO)?

The first thing to avoid is duplicate content on your site, but here’s the first problem, the search engine may treat sites that can be accessed with and without www (e.g., www.domainname.com and domainname.com) as duplicate content. So, if people can access your site with and without the www part of the address, you have duplicate content without knowing about it. The solution to the problem is to use 301 redirects. These are bits of server-side code that permanently redirect from one URL to another, probably the one with www in it.

Make sure your site is responsive. That means it must look good on a laptop, tablet and smartphone. Search engines like sites that are responsive. They also like links, so try to have lots of pages that link to each other. And ensure what you say in the meta tags is repeated in the body text.

Next, make sure your sitemap is up to date. XML sitemaps contain a list of the URLs that exist on your website and, importantly, allow search engines to read the pages more intelligently. Sitemaps usually include information about the site’s latest updates, frequency of change and the importance of URLs. The problem for most people is they add new pages, or delete older pages that aren’t quite right, and don’t update the sitemap, making it harder for search engines to find those new pages.

Do you use Flash on your site? Lots of sites do because it was a fairly easy way to add content to a website. The problem is Flash content can't be properly indexed by search engines. So, to maximize SEO, stop using Flash. The other reason is that Flash and Silverlight don’t usually work on tablets and smartphones. With HTML5, you can use the