Profile

JEFF BALLARD

IBM

Contact Details

Bio

As IBM Cloud Ecosystem Market Development Lead, Jeff designed, developed and manages the IBM Cloud Partner Accelerator. Through this program, Jeff helps ISVs, VARs, Service Providers, and Systems Integrators leverage the power of IBM to grow their business through joint go to market strategies and execution.

 

Prior to IBM, Jeff worked with FileNet, Kofax, Seagate Software, Symantec and other high-tech leaders to develop distribution channels, launch new products, open new markets, enhance customer loyalty, and drive global growth.

 

Jeff’s integrated marketing approach incorporates, product marketing, customer acquisition, and sales enablement to meet strategic business objectives efficiently and effectively.