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If you're working with Cognos without Watson platform in isolation, you're only seeing half the picture: The Cognitive Shift in BI at Tech Xchange Orlando '25

  • 1.  If you're working with Cognos without Watson platform in isolation, you're only seeing half the picture: The Cognitive Shift in BI at Tech Xchange Orlando '25

    Posted yesterday

    Dear All

    Just back from an incredible lab at Tech Xchange Orlando, diving deep into IBM Cognos Analytics and its integration with Watson. The big reveal wasn't just that they integrate, but how it fundamentally changes the role of the analyst.

    Most see Cognos as a powerhouse for governed, pixel-perfect reporting and Watson as a separate AI playground. The magic happens when you stop thinking of them as separate tools.

    The Hidden "Aha!" Moments:

    1. Cognos is Your AI Gateway: You don't need to be a data scientist to leverage Watson. Within a Cognos dashboard, you can now call a pretrained Watson ML model as a simple data source. Think: injecting real-time sentiment analysis or fraud probability scores directly into your trusted financial reports. It's MLOps democratized.

    2. The "Conversational" Data Set: This was the game-changer. Instead of just building a static report, we used Cognos to prepare and send a data subset to Watson. Watson then generated a full, narrative summary in plain English "Q3 sales in the Central region dropped 15% due to product X, but was offset by a 20% rise in product Y." Cognos builds the "what," Watson explains the "so what."

    3. Symbiotic Workflow: For those using Watson Studio, the loop is closed. Build and train your model in Watson, and with a few clicks, operationalize it directly inside a Cognos analytics story for business consumption. It bridges the gap between the model's potential and its practical, daily impact.

    The Bottom Line:
    The future isn't choosing between a robust BI platform and a powerful AI engine. It's about using Cognos as the orchestration layer that makes Watson's intelligence actionable, trustworthy, and seamlessly part of the business workflow.

    The lab was a masterclass in practical AI infusion. If you're working with either platform in isolation, you're only seeing half the picture.

    Please tell me your understanding!

    #TechXchange2025 #IBM #CognosAnalytics #WatsonAI #DataAnalytics #BI #MachineLearning #NextGenBI



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    Imran Jalil
    Senior Manager GRC
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