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IBM Consulting Advantage at Hubbell- Transforming the Client's Digital Journey with GenAI on IBM Cloud ROKS

  • 1.  IBM Consulting Advantage at Hubbell- Transforming the Client's Digital Journey with GenAI on IBM Cloud ROKS

    Posted Mon October 13, 2025 11:29 AM

    Overview:
    IBM Consulting Advantage (ICA), deployed on IBM Cloud ROKS, played a pivotal role in transforming Hubbell's digital operations. The engagement focused on building three tailored GenAI assistants that addressed core business challenges in sales, customer insights, and market strategy-while aligning with Hubbell's infrastructure standards and budgetary constraints.

    GenAI Use Cases Delivered
     
    1) Product Cross Reference Assistant
    • Accelerates revenue by enabling fast SKU matching between competitor catalogs and Hubbell products.
    • Supports KPIs: conversion rate, response time, distributor engagement.
     
    2) Voice of Customer Assistant
    • Automates analysis of customer interviews to inform product innovation.
    • Aligns with industry themes like pain points, sentiment, and regional insights.
    • Supports KPIs: time-to-market, customer satisfaction, feature adoption.
    3) Market Research Assistant
    • Delivers tailored market intelligence for sales and strategy teams.
    • Informed by competitive dynamics and industry segmentation.
    • Supports KPIs: market share, growth forecasting, competitive positioning.
    Impact on Client Interaction
    • Demonstrated IBM's deep understanding of Hubbell's SKU complexity and sales workflows.
    • Positioned ICA as a scalable, AI-powered solution to reduce manual effort and accelerate decision-making.
    • Enabled confident discussions around ROI, data integration, and assistant customization.
     
    Overall Value Delivered
    • Industry-specific expertise in electronics and industrial automation.
    • Technical leadership in deploying scalable GenAI solutions.
    • Client-centric engagement aligned with Hubbell's KPIs, infrastructure, and governance model.
    • ICA deployed in Hubbell's IBM Cloud account, supporting up to 100 users across dev and prod environments.
     Discussion Prompts
    What lessons from Hubbell's ICA deployment can be applied to other clients?
    How does ICA on IBM ROKS support digital transformation in regulated industries?
    What enhancements could further improve ICA's impact on client journeys?


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    Ashutosh Adhikari

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