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How Are You Integrating TV Content Analytics into Your Broader Data Strategy?

  • 1.  How Are You Integrating TV Content Analytics into Your Broader Data Strategy?

    Posted 21 hours ago

    Hey everyone,

    I've been exploring how traditional and streaming TV data can be better integrated into an organization's overall analytics or AI strategy. With so many platforms and sources - from smart TV apps to connected devices - I'm curious how others are handling this kind of data.

    Are you currently pulling TV engagement or ad performance data into your IBM tools or data pipelines? If so, what challenges or insights have you encountered? Do you treat TV analytics differently from web or mobile data, or is it part of the same unified model?

    Would love to hear how others are approaching this - especially anyone working in media, advertising, or audience analytics.



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    Daniel Martin
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