Installing 32 - bit wM image on a 64 bit machine is not recommended but you can still install and it has worked for me in the past.
Try the below points and see it that helps for you.
1> Try to uninstall the wM via control panel (it will not allow you as it is 32 bit) you may directly delete the folder from your C: drive before deleting it make sure the windows services related to IS, broker (monitor,server ) should be stopped
2> Delete the installation folder permanently
3> Again run the installer and install as application (not as windows service)
4> After your installation re-boot your machine and see if all looks OK.
5> Still no luck, downgrade your OS to 32 bit or upgrade your wM image to 64 bit 
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