Artificial Intelligence has become an increasingly hot case in the marketing world. The cause? Artificial Intelligence technology can automate duties, simplify complex procedures, and organize difficult datasets just as a real marketing expert would — only faster and more accurately.
In the early days of AI, this idea of automation appeared threatening to the human workforce. But we’re of the philosophy that Artificial Intlligence simply enables humans to do better, more scholarly work. As it turns out, most companies agree. View these statistics:
- 83% of businesses think Artificial Intelligence will give them a competitive benefit.
- 82% of businesses say Artificial Intelligence is currently a strategic focus.
- 72% of businesses believe Artificial Intelligence will help them succeed.
How to Improve Your Site with Artificial Intelligence
A company’s site is the equal of a digital-first impression. Without the right instruments, your website might make the wrong first impression — losing valuable company for your business.
Here’s where AI can help. The newest Artificial Intelligence technologies can elevate and change your business website to improve the client experience and develop more conversions. Here are advanced methods to use Artificial Intelligence to improve your company website.
Creating and building a website is difficult, especially for those with little experience. Luckily, many famous website platforms now leverage the power of AI to make website creation more comfortable. You can join a few basic data points using these technologically progressive platforms and have a fully optimized website designed for you.
Although most large organizations prefer to develop sites on their own, this type of instrument is often a lifesaver for small or new companies.
- Search Engine Optimization
If your site doesn’t show up for the proper search queries, you’ll have difficulty attracting new visits and new companies. In the past, Search Engine Optimisation was somewhat of a mystery. But now, with AI and ML, advanced SEO instruments can fast identify website issues and offer feedback to enhance your search rankings.
- Real-time Personalization
Personalized marketing is a necessity these days. Your clients not only want personalized content, they expect it. The only hang-up here is that collecting data about visitors is time-consuming and costly and then serving them correctly timed and targeted content. Artificial Intelligence, however, streamlines and scales this process.
Rather than targeting segments of your audience, Artificial Intelligence now allows you to cater to an audience of one. Think how much more useful your website would be if you could present personalized recommendations, deals, text, and more—all initiated by the click of a link. AI makes this possible.
Content marketing is the go-to technique for many marketers, and for a good reason: content marketing develops about three times as many leads and is 62% less costly than outbound marketing tactics. With the help of AI, marketers now have access to more details about how people consume and interact with their content.
Not only can Artificial Intelligence uncover significant content trends, but it can also independently collect the resources you need to create more content. Think topic research, trending subjects, user-generated content, influencer marketing, and more.
AI-based technologies like chatbots and automated user flows have changed the world of client service. These instruments can analyze a user’s query and serve a reply based on language and behavior cues.
Because of Artificial Intelligence, less human labor is needed to deliver excellent client service. And this hasn’t gone unrecognized. In fact, eight out of 10 companies had already implemented or were preparing to adopt Artificial Itelligence as a customer service key in 2022.
Artificial Intelligence can supplement the content process in other ways as well — especially by curating content. The latest technology uses ML to analyze a website visitor’s behavior and curate a library of content that communicates to that specific person’s desires and needs. It can suggest helpful articles, exciting products, and keep your audience engaged longer than if they were searching for content themselves.
Did you understand it costs five times more to gain new clients than it does to retain current ones? This statistic paints a clear picture: Client churn costs your company money and damages your reputation. But, what if we told you we had an instrument that could analyze client interactions to expect and prevent customer churn?
Fortunately, AI has made this kind of technology a reality. Through predictive research and machine learning, Artificial Intelligence can help develop a risk model comprised of signals that show how likely a customer is to end their relationship with your business. Then, it can either send you a warning or automatically serve a solution to stop that customer from walking away.
AI makes it easy to create an affordable website for those who are deaf, hard of hearing or visually challenged. Consider using an AI-based instrument to transcribe videos, deliver closed captioning, or offer audio readings of your content.
- Lead Generation/Data Collection
For B2B units, a key purpose of a website is to generate leads and capture contact details. But if you’ve worked in marketing for any time, you know how challenging it can be to get visitors to achieve an offer. If your form is too long, your options will lose interest. If your form is too short, you’ll miss critical qualifying data points. The answer? Artificial intelligence.
AI can examine your existing client base and identify significant trends and commonalities. Then, you can use this data to optimize your entire website or just your lead generation landing pages. Optimization can include your language, website flow, imagery, and more.
Most importantly, though, Artificial Intelligence can also be used to process large amounts of information to discover and recommend potential clients, all based on how people interact with your website.
67% of the buyer’s journey is now done digitally. This means what people say about your company online really matters. Fortunately, AI can analyze large blocks of text and fast determine the sentiment behind it. This is useful for two reasons — one, it can help you determine how people will react to your website. Does your text read as too forceful? Too tacky? Artificial Intelligence can help.
Artificial Intelligence can also quickly determine the sentiment of social media posts or client reviews and bring them to your attention. Then, you can manage the negative thoughts and leverage the positive reviews for content creation or brand attention.
- Design and User Experience
One of the most valuable apps of Artificial Intelligence is design and user experience optimization. Artificial Intelligence gathers behavioral data in real-time to produce actionable feedback marketers can use to enhance the user experience of their website. More developed instruments can even make these modifications on the fly.
Think about how much more useful your A/B tests, or UX experiments would be if you could execute them in real-time, based on one specific user’s behavior. Fast change the layout of a page, lower the number of form fields, or even swap out a banner image on the fly.
The best part? Artificial Intelligence removes the guesswork. All ‘decisions’ made by Artificial Intelligence instruments and technologies are founded on real data analysis. Aside from making your marketing more useful, Artificial Intelligence makes it more strategic and purposeful.
Key Takeaways About AI
As a marketer, the more data you have about your clients and prospects, the more prosperous you will be. Artificial Intelligence facilitates the gathering and analysis of data that humans just aren’t qualified of. Don’t worry about being replaced by a robot. Artificial Intelligence simply enables marketers to do more of what they want to do- market!
A marketing campaign will never be a shot in the dark — instead, Artificial Intelligence will allow every message, campaign, or promotion to be a highly targeted, strategic marketing move.
If you’re looking to collect more information about your prospects and customers, CLEVR AI can help. Use our platform to analyze brand performance, create buyer personas, and target more potential clients.
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