Global Data Science Forum

The Amazing Ways Instagram Uses Big Data And Artificial Intelligence

By Tim Stone posted Mon August 31, 2020 01:29 PM

  

Instagram is a social networking website for distributing content such as videos and photos that was started in 2010.

Now, it already has millions of active users. What’s more, it is now controlled by Facebook.

Every day, around 60 million photos are uploaded on the website. People, on the other hand, involve with these posts by ticking the heart button, using hashtags, and discussing.

What all of these actions do are doing a huge volume of data. When investigated by people and moreover artificial intelligence algorithms, they can offer great insights to somebody as well as business intel.

As Artificial Intelligence gets more sophisticated, its applications will become even more extraordinary. Whether that indicates AI-generated art or targeted advertisement, AI is a firm aspect of the digital field.

One of the more exciting platforms we’ve seen it increase is Instagram. Best known as the area to post glossy, highly curated snapshots of our days, Instagram now hosts various AI-powered features that show the technology’s amorphous potential.

Researchers in Finland lately used a neural network to produce software that makes photos of fake “celebrities” so realistic that people can’t tell the difference. Other Finnish researchers used AI to transform images of sunny days into wintry scenes. Also, an innovative system for transforming text into AI-generated videos is in its beginning stages.

These technologies are getting it easier to generate believable fake pictures. With some critics predicting that AI Instagram accounts will only proliferate further, we’re approaching the opportunity of a computer than can pass a sort of visual Turing test.

While the usual test is passed if a machine convincingly mirrors a human’s linguistic answers, the visual analog would include tricking a human into using a computer-generated picture for a real one. In an era of fake news with the opportunity to purchase Instagram followers, the possibility that computers could pass off entirely fabricated pictures as the real thing is an eerie prospect.

This suggests deeper questions about what we expect when we call something “real” or “fake.” AI-generated images are simply a more extreme version of something we previously take as normal; what we call real is now deeply intertwined with what’s “fake,” so AI just forces us to face this fact head-on.

On the other hand, AI might not only examine our notion of what real online communication is, but it could also make it more inclusive. Instagram is now completely ingrained in our culture; celebrities make major news from it, people share their vacation photos there, it even brought everyone collectively around an egg.

But, this means that an essential element of our culture is largely unavailable to people with visual impairments. To make it a more helpful place for all, Instagram has begun using AI-generated image information known as “alt text.” When read aloud by a user’s telephone, it lets them understand what’s on their feed.

Moreover, AI is being used to help limit negative communications online. To curb bullying on its app, Instagram has started using machine learning algorithms to identify and remove mean comments and posts. This will surely help make the app a more sociable place for all.

Like every technology, AI is as great or as bad as the way people realize it. It’s up to us to get sure we practice it in ways that profit society.


#ai
#artificial-intelligence
#big-data
#instagram
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