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IBM Master Data Management recognized as “Customers’ Choice” by 2021 Gartner® Peer Insights ‘Voice of the Customer’

By Rathnakumar Udayakumar posted Wed September 01, 2021 12:35 AM


IBM Master Data Management recognized as “Customers’ Choice”  in the 2021 Gartner® Peer Insights ‘Voice of the Customer’: Master Data Management Solutions for the second year in a row!


We’re excited to announce we were recognized as a   Customers’ Choice again this year for Master Data Management solutions. We believe/we feel This is a testament to how much we strive to deliver a robust and flexible master data management solution that creates trusted master data views to help improve operational business processes and analytics.

Source: Gartner (June 2021)


“The “Voice of the Customer” is a document that synthesizes Gartner Peer Insights’ reviews into insights for IT decision-makers. This aggregated peer perspective, along with the individual detailed reviews, is complementary to Gartner expert research and can play a key role in your buying process, as it focuses on direct peer experiences of implementing and operating a solution.”1


InfoSphere Master Data Management can help clients realize a more robust and accurate 360-degree view of the most important domains in their business such as people, organizations, accounts, and so on. Its capabilities promote optimized performance and scalability to handle the demands of always-on enterprises.

MDM is a fantastic tool to manage company customer information and we are using to manage the insurance customer and different products of insurance. It provides reports and dashboards for analysis. Also, it has self-service access to manage users.”

Industry: Services Industry

Recent enhancements help organizations to:

  • Accelerate task resolution decisions with machine-learning assisted stewardship
  • Support compliance with consent requirements of privacy regulations
  • Accelerate deployment with Red Hat® Certified Container support for Red Hat OpenShift®


IBM InfoSphere Master Data Management 12 also includes updates to the associated products:

  • IBM Master Data Management Cartridge for IBM Cloud Pak® for Data (previously named IBM Master Data Management Extension for IBM Cloud Pak for Data)
  • IBM Master Data Management Modernization


We're also excited to announce that a new entity resolution service, IBM Match 360 with Watson, is now available as a base service on IBM Cloud Pak® for Data. Match 360 provides a machine learning-based, easy-to-use, quick experience for self-service entity resolution. It is a no-code service providing the ability for non-developers to plug it into their data prep routine to match and link person and organization data to create that complete version of the truth, helping to improve overall data quality. Unlike competitive matching solutions, Match 360 with Watson is deeply integrated with Cloud Pak for Data services such as Watson Knowledge Catalog and can easily leverage InfoSphere® Master Data Management data model and entities.  If you haven’t yet, try IBM Match 360 with Watson for free today: Start the beta


To view the full Gartner Peer Insights ‘Voice of the Customers’: Master Data Management Solutions, please read the full report here.


Gartner Peer Insights ‘Voice of the Customer’: Master Data Management Solutions

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The GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. Gartner Peer Insights Customers’ Choice constitutes the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of nor constitute an endorsement by, Gartner or its affiliates.