The IBM DataOps team is thrilled to announce that the next generation of IBM QualityStage Address Verification Interface (AVI) is now available. Current QualityStage AVI and U.S. Address Certification (USAC) customers will be delighted to find enhanced global address verification and CASS certification capabilities specifically engineered to meet the needs of the enterprise in the age of digital commerce and premium customer experiences.
As data quality and enrichment capabilities continue to grow in importance in producing the fuel to innovations that are transforming global businesses, the new IBM QualityStage AVI solution delivers new capabilities and features such as Reverse Geocoding and CASS certification within an environment that enables greater data security, control, and flexibility.
Today, IBM QualityStage AVI is available as an optional on-premises add-on for customers who own IBM QualityStage, DataStage Enterprise Plus, Information Server for Cloud Pak for Data, or an offering that bundles these products.
IBM QualityStage AVI with CASS certification and Reverse Geocoding was co-developed through the strategic partnership of IBM and Loqate, IBM’s address data specialist.
The last year has accelerated businesses towards a digital-first economy, where technology lies at the heart of society’s infrastructure. As noted by Forbes, “At the foundation of radical rethinking vital to digital transformation is intelligent management of the proliferation of data throughout the enterprise”. AVI’s focus is to help solve challenges with location data, specifically addresses, geocodes, and reverse geocode data attributes, across the enterprise. Data Quality and MDM have never been more important as a foundation to any digital-minded business intent on cost and operational efficiency.
As it relates to addresses in particular, no business record is complete without an accurate description of location. High-quality addresses lead to cost savings with quick ROI by supporting Data and AI initiatives including Customer 360, Know Your Customer, DQ & MDM, Householding, Fraud Detection, and many others. Addresses are a key demographic attribute that are part of many records across the enterprise:
- Customer records need shipping and identification indicators
- ID workflow matches addresses given to documents and government records
- Delivery points need accurate geocodes to solve the last mile problem
- Analytics and data visualization projects often use location to create context or to match information to cohorts
- Supply chain management needs location information for shipping, logistics, and economic efficiencies
- Reverse geocoding and geofencing solutions need an accurate description of location to determine relevance of locations visited
 Source: Forbes, The Role of Data In The Age of Digital Transformation, 17 January 2019