The benefits and costs of deploying and leveraging IBM Cognos Analytics with Watson: Forrester Resea

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When:  Dec 13, 2021 from 11:00 AM to 12:00 PM (ET)


David Park, a senior consultant and practice lead at Forrester will be walking us through a recent study looking at the benefits and costs of deploying and leveraging IBM Cognos Analytics with Watson. This study uses results and data from current Cognos Analytics customers to build the comprehensive business case for using Cognos Analytics to make data-driven decisions that impact both an organization’s frontline and internal operations.

Join our webinar on December 13 at 11 am EST to hear from independent research firm Forrester.

David Park
David Park
Sr. Consultant

David is a senior Total Economic Impact™ (TEI) consultant for Forrester and leads Forrester's channel partner TEI offering, which aims to quantify the economic and business impact of channel programs on constituents across the partner ecosystem, including VARs, ISVs, MSPs, SIs, app dev shops, and consultancies. Forrester’s channel partner offering leverages the TEI framework to create investment scenarios, financial models, and business case analyses on behalf of channel marketing, sales enablement, and partner development and management professionals at B2B technology vendors. In addition to his expertise around channels and partnerships, David has also produced numerous research studies covering various products, services, and technology domains, including cloud computing, endpoint security, martech/adtech, data centers, enterprise support, CRM and ERP solutions, and emerging technology.

Doug Bonanno
Doug Bonanno
WW Sales Executive, Cognos Analytics
Cognos Analytics, IBM

Doug is the WW Sales Executive for Cognos Analytics, part of IBM’s Data Science and AI business unit. He is responsible for leading the sales efforts, strategy and go to market planning for the Cognos Analytics portfolio. He is a 15+yr veteran of IBM holding progressive leadership positions in IBM’s Hybrid Cloud Group leading teams at the regional, national and worldwide level. Most recently launching the release of IBM’s first born on the cloud smart data discovery analytics platform, Watson Analytics that has now been integrated into the Cognos platform. With 20+ years of experience in technology he began his career in the data warehouse space working with clients to build small and large-scale data platform solutions.