IBM Business Analytics

5 Best Ways to Improve Customer’s Experience on Smartphone

By Sijdah Hussain posted Tue July 16, 2019 07:21 AM


In the year 2016, the adoption of smartphones surpassed 80% of all the mobile owners in the United States which is a 38% increase in the past 7 years. This statement illustrates the fact that smartphone users will continue to increase. More applications will be developed in order to keep the users entertained. Companies from all over the world are investing in the development of smartphone applications in order to deliver a unique experience to the users who are tech-savvy.

The emergence of smartphones has opened the doors for various opportunities for many businesses as they can improve productivity and bring flexibility in the organization if used properly. Initially, mobiles were used for calling and messaging purposes only, but today, as technology has enhanced, smartphones are more like portable computers that you can use for carrying out your routine as well as work-related tasks.

The increased usage of smartphones has made it mandatory for businesses to improve their applications and websites in order to deliver a better experience to the customers. There are some techniques that are designed specifically to improve the UX/UI, on mobile platforms. The top 5 ways that can help you enhance customer experience are:

1.      User-Friendly Interface

Smartphone users prefer using applications that are easy to understand and have a simple user interface. Make sure that your application is designed in a way that enables users to easily navigate around the pages and they can conveniently go through your offerings. In addition to this, your application should not be clustered with useless links and images. It should only contain the information that is required and is easy to consume. Moreover, your application should not contain any broken links and errors as it leaves a bad impression on your brand.

2.      Provide Customers with the Solution

Customers will prefer downloading and using your application if it provides them with the solution to their problem. Your application should contain all the necessary information and data the customers may need. Ease of access will make them more inclined towards using your application.

3.      Interactive Design

People will automatically incline towards using your application once they get to know about the interactive design of your application. The more customers you attract, the better it is for your business as you will be able to generate more revenue. When people interact with you through your application, they feel like valued customers and this leads to loyalty. In addition to this, the more they interact with you, the better they will get to know about your company which is a pretty good thing for your long-term success.

4.      Promote Customer Engagement

Customer engagement is very important when it comes to online business. By answering the queries of the customers you make them even more interested in your services. When you answer the query of one customer, hundreds of others read that answer. This helps them understand the nature of your business. Try to build an interface that is simple as well as decent. People are fond of things that they can understand easily.

In order to engage more customers, provide incentives to your current users. When they will, in turn, share your application with their social gatherings. This would be beneficial for both the parties. Moreover, they will also be motivated to share your product (website/application). This in turn will help your target product go viral, in a short span of time. Reach out to your customers through social media as it is a very powerful tool for marketing your online business.

Moreover, take your customer reviews seriously, they don’t only affect your credibility in front of other potential customers but also google algorithms.

5.      Make Things Easily Accessible

People who use smartphones prefer things to be easily accessible. They can conveniently download and use applications on their portable gadgets. When you make things easily accessible, people become used to your website. They can easily navigate around and place their orders online. Smartphones are becoming increasingly popular as they enable you to stay connected to the world and surfing the internet as well without wasting your precious time in setting up a desktop.


It is highly important for you to build an online presence for your business. Technology is advancing at a very fast pace and customers prefer shopping online due to its convenience and easiness. Smartphone applications allow you to make online payments with cyber-security so that you do not lose your financial data to hackers. Moreover, with a reliable phone service, you can make unlimited nationwide calls at economical rates and you can stay connected to your loved ones 24/7. You can entertain yourself at all times and the wait for things become less of a pain, if you have a smartphone has internet.